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Glenn Mcfield

Hass and Associates Cyber Security: Five Ways to Manage Your Digital Reputation - 1 views

hassassociates-online.com/...manage-your-digital-reputation

hass and associates cyber security

shared by Glenn Mcfield on 01 Apr 13 - No Cached
  • creselda cabal on 01 Apr 13
     
    http://hassassociates-online.com/articles/2013/03/07/five-ways-to-manage-your-digital-reputation/ Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a dis
  • Glenn Mcfield on 05 Jun 13
     
    Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a distinct and clear name for Facebook, Twitter, Google+, YouTube and other social networking site
muirennshevaun

Hass & Associates Online Reviews: The Naked Truth About Internet Security - 3 views

At ProgrammableWeb's API conference next week in London (Sept 24-26), my keynote session will identify patterns in some of the recent cybersecurity transgressions, what could have been done to stop...

The Naked Truth About Internet Security Hass & Associates Online Reviews

started by muirennshevaun on 19 Sep 14 no follow-up yet
creselda cabal

'Trojan.Laziok' malware targets energy companies - 2 views

Malicious software called 'Trojan.Laziok' was recently revealed by the researchers of an American technology company called Symantec. Based upon the report of Hass and Associates Cyber Securit...

Hass and Associates Cyber Security 'Trojan.Laziok' malware targets energy companies

started by creselda cabal on 13 May 15 no follow-up yet
Jackio Moo

Hass and Associates: Är Cyber det nya svarten? - 1 views

www.internetretailer.com/...cyber-new-black

Hass and Associates Cyber Security Is the new Black?

shared by Jackio Moo on 01 Dec 13 - No Cached
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  • Jackio Moo on 01 Dec 13
     
    46% av konsumenterna säger de kommer handla online på Cyber måndag. Källa lank: https://www.internetretailer.com/2013/11/19/cyber-new-black Medan många amerikanska detaljhandlare anser Black Friday inofficiella starten av den kritiska semester säljer säsong, indikerar bara släppt resultat från Nielsen's Holiday utgifterna Prognos studien att 85% av konsumenterna i år planerar hoppa över butikerna på svart fredag, en term som används för dagen efter Thanksgiving. Men säger nästan hälften av konsumenterna (46%) de kommer handla online här Cyber måndag. Cyber är måndag den allt vanligare benämning för måndagen efter Thanksgiving när många konsumenter gå tillbaka till jobbet och handla online. Det är från 30 procent under 2012. En annan bonus för webb-enda handlarna: för dem som planerar att handla på svart fredag, 51% planerar att åtminstone göra några av deras shopping online. 13% av de tillfrågade planerar att handla i fysiska butiker detta svart fredag, ner från 17% 2012, medan resterande 2% svarade "vet inte, säger Nielsen. Detta är fjärde året i rad att andelen shoppare som säger att de inte kommer att drabba butikerna på svart fredag antingen ökat eller förblivit densamma. I 2010 sa 80% av shoppare de skulle hoppa över butikerna dagen efter Thanksgiving; i både 2011 och 2012 sade 82%. och i år 85% säger att de inte besöker butiker på svart fredag. Läs mer relaterade ämnen: http://online.wsj.com/community/groups/hass-associates-cyber-warning-tips-reviews-1865/topics/hass-associates-paypal-teams-et-searchers http://hassassocia
Devi Soria

Amerikanska regeringen bästa IT-säkerhet genom Hass Associates - 1 views

articles.economictimes.indiatimes.com/...rsecurity-legislation-advisers

Hass and Associates US government rarely uses best cyber security steps: Advisers

shared by Devi Soria on 30 Nov 13 - No Cached
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  • Devi Soria on 30 Nov 13
     
    US regeringen använder sällan bästa cyber security steg: rådgivare Direkt lank: http://articles.economictimes.indiatimes.com/2013-11-23/news/44389988_1_cyber-security-cybersecurity-legislation-advisers WASHINGTON: Den amerikanska regeringen själv sällan följer cyber security metodtips och måste släppa sin gamla operativsystem och osäkra webbläsare som den försöker driva den privata sektorn att skärpa sin praxis, teknik rådgivare till President Barack Obama. "Den federala regeringen följer sällan accepterade bästa praxis," sade presidentens rådet av rådgivare om vetenskap och teknik i en rapport som släpptes på fredagen. "Det måste föregå med gott exempel och påskynda ansträngningarna för att göra rutinmässiga cyberattacks svårare genom att implementera bästa praxis för sina egna system." PCAST är en grupp amerikanska forskare och ingenjörer som gör politiska rekommendationer till administrationen. William Press, professor i datavetenskap vid University of Texas i Austin, och Craig Mundie, senior rådgivare till VD på Microsoft Corp, bestod av en arbetsgrupp för cybersäkerhet. Obama-administrationen i år intensifierat sin push för kritiska till att stärka deras cyber försvar, och Obama i februari utfärdade en verkställande order för att motverka bristen på framsteg på cybersäkerhet lagstiftning i kongressen. Mer relaterade ämnen: http://hassassociates-online.com/ http://www.linkedin.com/groups/hass-associates-4854820 http://hassassociates-online.com/art
creselda cabal

Hewlett-Packard partners with cybersecurity firm FireEye - 1 views

The prominent cybersecurity firm FireEye, Inc. and tech giant Hewlett-Packard (HP) recently announced a partnership to develop advanced threat protection. Hass and Associates Cyber Security percei...

Hass and Associates Cyber Security Hewlett-Packard partners with cybersecurity firm FireEye

started by creselda cabal on 04 May 15 no follow-up yet
creselda cabal

How To Avoid The Perils Of Online Banking - 3 views

There are times - many, in fact - when I love online banking. Then there are other times when I find it so frustrating - and costly - that I think maybe I should pull the virtual plug. That's beca...

how to avoid the perils of online banking

started by creselda cabal on 28 Jun 14 no follow-up yet
Emma Scott liked it
nathalie kitt

Phishers Cast Longlines to Hook More Victims - 0 views

www.technewsworld.com/...77491.html

hass and associates online crimeware warning fraud watch

shared by nathalie kitt on 14 Mar 13 - No Cached
  • nathalie kitt on 14 Mar 13
     
    It's the last thing security professionals want to see: A new hacking method that makes it even harder to detect suspect code in emails. The method is actually a stealthy combination of two favorite attack modes, and it shows that hackers are pulling out all the stops to ensnare computer users in their webs. Phishing and spear phishing have long been thought to be mutually exclusive hacking tricks, but cybercrooks have found a way to combine the two in a technique called longline phishing. "The technique allows you to hit a lot of people very quickly and largely go undetected," Dave Jevans, founder and CTO of Marble Security and founder of the Anti-Phishing Work Group, told TechNewsWorld. With spear phishing, which is typically used as a vehicle for advanced persistent threat attacks like the recent one on The New York Times, a select group of connected people are targeted with a highly credible email message based on extensive research of the targets' backgrounds. "With longlining, you can get hundreds of people exposed to a website that will infect their computers," Jevans noted. He explained that longliners -- named after commercial fishermen who use long lines of hooks to catch fish -- might send 100,000 emails from 50,000 IP addresses, which makes it difficult to identify an email from a particular server as hacking bait.
nathalie kitt

Phishers Cast Longlines to Hook More Victims - 1 views

It's the last thing security professionals want to see: A new hacking method that makes it even harder to detect suspect code in emails. The method is actually a stealthy combination of two favorit...

hass and associates online crimeware warning fraud watch

started by nathalie kitt on 14 Mar 13 no follow-up yet
Catherine Juoany

Hass Associates: Phony Web Traffic Tricks Digital Ads - 1 views

online.wsj.com/...3464504579107082064962434.html

hass associates Phony Web Traffic Tricks Digital Ads

shared by Catherine Juoany on 04 Oct 13 - No Cached
  • Catherine Juoany on 04 Oct 13
     
    The website Songsrpeople.com looks a lot like other amateur-video sites. It is wallpapered with clips featuring "the most insane amusement park ever" and "your girlfriend's six friends." The site draws tens of thousands of visitors a month, according to audience measurement firms. It also has ads for national brands, including Target Corp., Amazon.com Inc. and State Farm. But Web-security investigators at a firm called White Ops contend that most of the site's visitors aren't people. Rather, they are computer-generated visitors, or "bots," designed to fool advertisers into paying for the traffic, says White Ops, which has blacklisted the site-and thousands more like it-so that ads from clients such as Zipcar don't land there. An anonymous representative for Songsrpeople declined to discuss the site's traffic but in an email called the White Ops methodology into question. State Farm said it was looking into the matter while Target declined to comment and Amazon didn't immediately respond to requests for comment. Authorities and Internet-security experts say tens of thousands of dubious websites are popping up across the Internet. Their phony Web traffic is often fueled by "botnets," zombie armies of hijacked PCs that are controlled from unknown locations around the world, according to Internet security experts. The sites take advantage of the simple truth that advertisers pay to be seen. This creates an incentive for fraudsters to erect sites with phony traffic, collecting payments-often through middlemen and sometimes directly from advertisers. "When you walk into this world, you walk with eyes wide open," said Brian Harrington, chief marketing officer at Zipcar, which ran a recent ad campaign, assisted by White Ops to filter out bogus traffic. "You know stuff is not real." At their most sophisticated, botnets can mimic the behavior of online consumers, clicking from one site to the next, pausing at ads, watching videos, and even putting items in shopp
creselda cabal

Protect yourself from phishing attacks - 0 views

The term 'phishing' derives from the idea of fishing -- fishing for information. It refers to a type of internet fraud that attempts to collect sensitive financial information. Typically, a fraudul...

Protect yourself from phishing attacks

started by creselda cabal on 20 Jun 14 no follow-up yet
creselda cabal

10 Things You Probably Didn't Know About Identity Theft - 2 views

Identity theft has become one of the biggest concerns for Americans. However, it is also one of the most misunderstood subjects among consumers. We are always looking for ways to protect ourselves ...

10 Things You Probably Didn't Know About Identity Theft

started by creselda cabal on 18 Jun 14 no follow-up yet
Bruno Brown

Hass and Associates Cyber Security/ Security Holes - 0 views

hassassociates-online.com/...security-holes

Hass and Associates Cyber Security

shared by Bruno Brown on 05 Jun 13 - No Cached
  • Bruno Brown on 05 Jun 13
     
    http://hassassociates-online.com/articles/security-holes/ Vulnerabilities The larger and more complex information systems are, the greater the possibility of error in logic and loopholes in algorithm. These are weak points that could enable hackers to breach a system and compromise the integrity of information stored. Programmers themselves who are not yet adept in writing software code can unknowingly misuse the code and lead to a vulnerability. A classic example of vulnerabilities that can be exploited is a weak password or its repeated use on various services or software. There are also websites containing malware that installs automatically once visited. Even legitimate software could be a venue for an exploit due to unknown errors (bugs) generated by the program. The end-user or the human element in information systems is arguably the weakest point that hackers easily utilize. 0-day exploits 0-hour or 0-day attack is the exploitation by outside parties of a security hole in a computer program which is unknown from its developers. The term comes from the premise that the attack unfolds on the "day 0, meaning no awareness as of yet from the developers so there is no opportunity and time to issue a fix for the threat. Zero-day exploits are usually shared among hackers even before the developer knew. Programmers could use the vulnerabilities via several avenues: on web browsers and email. Web browsers allow for a wider target. Meanwhile, using email, hackers can send a message that includes an executable file on the attachments, set to run once downloaded. Such 0-day threats are in the time frame where a security hole is exploited up to the time that the program developers issued a patch for it.
  • Bruno Brown on 05 Jun 13
     
    Hass and Associates Cyber Security/ Security Holes
biancca hash

Spear Phishing 101 - wer Sie diesen Scam-e-Mails gesendet wird und warum? - 1 views

Source: http://www.forbes.com/sites/ericbasu/2013/10/07/spear-phishing-101-who-is-sending-you-those-scam-emails-and-why/ Mein letzte Beitrag eröffnet das Thema Internetsicherheit für Kleinunterneh...

Spear Phishing 101 - wer Sie diesen Scam-e-Mails gesendet wird und warum?

started by biancca hash on 09 Oct 13 no follow-up yet
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Emma Scott

Hass & Associates Online Reviews: FBI Investigates Possible Breach of JPMorgan - 1 views

Cnet.com reported on 27th August, 2014 stating that FBI (Federal Bureau of Investigation) of America is investigating a breach of data in JPMorgan and may be in many other banks. According to Forbe...

Hass & Associates Online Reviews FBI Investigates Possible Breach of JPMorgan

started by Emma Scott on 05 Sep 14 no follow-up yet
Emma Scott liked it
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