Hass & Associates Online Reviews: The threat of fraud is evolving; are your controls? - 1 views
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Hass and Associates Cyber Security: Five Ways to Manage Your Digital Reputation - 1 views
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creselda cabal on 01 Apr 13http://hassassociates-online.com/articles/2013/03/07/five-ways-to-manage-your-digital-reputation/ Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a dis
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Glenn Mcfield on 05 Jun 13Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a distinct and clear name for Facebook, Twitter, Google+, YouTube and other social networking site
Hass & Associates Online Reviews: The Naked Truth About Internet Security - 3 views
At ProgrammableWeb's API conference next week in London (Sept 24-26), my keynote session will identify patterns in some of the recent cybersecurity transgressions, what could have been done to stop...
Get Safe Online publishes online safety hints, tips and videos - 1 views
Experts say the government should get involved with tackling the challenge of social engineering scams Research just published claims to show that more than £21 million has been lost in the UK to ...
Hass and Associates Cyber Security: House passes cybersecurity bill as privacy concerns... - 1 views
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The House of Representatives go for the second round of Cyber Intelligence Sharing and Protection Act as it passed legislation on Thursday. The newly granted powers are intended to stop computer security threats against a company's rights and property. But the definitions are broad and vague. The terms allow purposes such as guarding against "improper" information modification and ensuring "timely" access to information, functions that are not necessarily tied to attacks. Once handed over, the government is able to use this information for investigating crimes that are unrelated to the underlying security threat and, more broadly, for "national security" purposes, which is a poorly defined term that includes "threats to the United States, its people, property, or interests" and "any other matter bearing on United States national or homeland security." The bill's vague definitions like "cybersecurity purpose" and "cybersecurity system" also raise the frightening possibility of a company using aggressive countermeasures. If a company wants to combat a threat, it is empowered to use "cybersecurity systems" to identify and obtain "cyber threat information." But the bill does not define exactly how far a company can go, leaving it open to the possibility of abuse. The bill drew support from House Democrats, passing on a bipartisan vote of 288-127, although the White House repeated its veto threat on Tuesday if further civil liberties protections are not added. Some lawmakers and privacy activists worry that the legislation would allow the government to monitor citizens' private information and companies to misuse it. U.S. authorities have recently elevated the exposure to Internet hacks and theft of digital data to the list of top threats to national security and the economy. Though thousands of companies have long been losing data to hackers in China and elsewhere, the number of parties publicly admitting such loss has been
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http://hassassociates-online.com/articles/2013/04/23/house-passes-cybersecurity-bill-as-privacy-concerns-linger/ The House of Representatives go for the second round of Cyber Intelligence Sharing and Protection Act as it passed legislation on Thursday. The newly granted powers are intended to stop computer security threats against a company's rights and property. But the definitions are broad and vague. The terms allow purposes such as guarding against "improper" information modification and ensuring "timely" access to information, functions that are not necessarily tied to attacks. Once handed over, the government is able to use this information for investigating crimes that are unrelated to the underlying security threat and, more broadly, for "national security" purposes, which is a poorly defined term that includes "threats to the United States, its people, property, or interests" and "any other matter bearing on United States national or homeland security." The bill's vague definitions like "cybersecurity purpose" and "cybersecurity system" also raise the frightening possibility of a company using aggressive countermeasures. If a company wants to combat a threat, it is empowered to use "cybersecurity systems" to identify and obtain "cyber threat information." But the bill does not define exactly how far a company can go, leaving it open to the possibility of abuse. The bill drew support from House Democrats, passing on a bipartisan vote of 288-127, although the White House repeated its veto threat on Tuesday if further civil liberties protections are not added. Some lawmakers and privacy activists worry that the legislation would allow the government to monitor citizens' private information and companies to misuse it. U.S. authorities have recently elevated the exposure to Internet hacks and theft of digital data to the list of top threats to national security and the economy. Though thousands of companies have
Hass and Associates Cyber Security Sound Business Advice: Seven tips to proactively pre... - 1 views
The personal battle of owner-operators against fraudsters For autonomous entrepreneurs, fraud is a truly ominous and pervading risk. Private businesses are very susceptible to the threat of fraud b...
Hass and Associates Cyber Security: Portable HD 'Mirror' from LaCie - 1 views
Early this month, LaCie made waves when it announced "Mirror", a high-end portable hard drive with a reflective body which is absolutely stunning -- but do you really need such a thing? LaCie, Sea...
Hass and Associates Cyber Security: Malware - 2 views
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http://hass-and-associates-cyber-security.blogspot.com/2013/02/malware.html Malware is a malicious software made to collect sensitive data, access secured systems or disrupt operations. It is a collective term for spyware, adware, worms, virus, trojan horses and any intrusive, hostile or nuisance programs. This malicious program would normally be disguised as or comes along with legit software. It is not uncommon for safe programs to be bundled with malware so that a user will unknowingly install it into a system. The basic characteristics of a malware is that it must be hidden and run without being seen or deleted. Any program with malicious code that can trick users into installing and running it is considered a malware. Trojan horses are commonly known in their disguise as something beneficial or normal so users unwittingly install them. They are commonly bundled with legit software that can be downloaded online and users install them not knowing that a harmful program is being installed at the same time. Classified as a malware, virus is a software that will replicate and spread among all other executable files in a system. It should not be confused with the worm because the latter is capable of automatically transferring itself across the network in order to infect other systems. Rootkits usually act through altering the registry of the operating system itself in order to stay hidden and keep the other malware processes from being displayed in the process list. They also secure malware files by locking them (so it won't be deleted) or foiling attempts to kill the malicious processes by replicating them quickly. Backdoors work through bypassing the usual authentication system and gain remote access to it while keeping under the radar. And once a system is penetrated, other backdoors could be installed for easier access. More Info: http://www.yelp.com/biz/hass-and-associates-cyber-security-alcobendas
hass associates article code 85258083266-HA: Hundreds of South African Facebook Profiles - 1 views
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http://www.wellsphere.com/brain-health-article/hundreds-of-south-african-facebook-profiles-have-been-cloned/1954857 Computer forensics expert Bennie Labuschagne said scammers used programs designed to "deep mine" online accounts to bypass security features."Cloning is very common and it is now like the 419 scams, only on social networks," he said. One of the South African Facebook victims, Dinesh Ramrathan, said yesterday: "A Facebook friend called me to find out why I had sent her a message asking for money online. I then discovered that my page had been duplicated. "My friends were caught off guard and accepted friend requests from the hacker, who then started sending requests for money." The impostor claimed that Ramrathan was in trouble and needed money urgently."I am lucky because all my Facebook friends know me personally outside of the social network so they knew that I was not in trouble," he said. Debby Bonnin's husband received a friend request from her even though they were already Facebook friends. One of sixmillion local users of Facebook, Bonnin said: "My major concern is identity theft and all the possible ramifications of that. On Facebook the prime issue is reputation. But the person behind the false profile could use your identity to access confidential information from your friends and then there could be security or financial problems that arise." Another Facebook user, Josh Delport, said his stored scores and tokens on game applications on the site had disappeared. University of KwaZulu-Natal associate professor of information systems Manoj Maharaj said that, though Facebook could not be hacked because of its hi-tech security features, the affected users might have put themselves at risk by clicking on links to external games, applications and shopping sites. "Users are clicking on these links without realising that their information is being passed on. If one of those sites is hacked, their information, such as credit card details, is easily a
Hass and Associates Cyber Security: How to Avoid Phishing Scams - 1 views
Phishing scams have been around for quite some time now. But not many people are aware of what it is and what it can do to them. It is simply a ploy used by fraudsters to lead you to divulge person...
10 Things You Probably Didn't Know About Identity Theft - 2 views
Identity theft has become one of the biggest concerns for Americans. However, it is also one of the most misunderstood subjects among consumers. We are always looking for ways to protect ourselves ...
What is Tor and why does it matter? - 1 views
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We all live in public, at least as far as the US National Security Agency is concerned. As Internet users and global citizens become more aware of surveillance activities that the US and other countries are doing on the World Wide Web, there are those who seek to ensure that privacy and personal freedoms aren't trampled upon. Tor technology aims to help appease privacy advocates and offer a way in which the Internet can be enjoyed without the prying eyes of surveillance programs or other tracking software. This free piece of software has certainly become mainstream in light of recent events, but what is Tor and why does it matter to you, your family, neighbors, co-workers, and the rest of the Internet? Peeling back the onion layers It might surprise you that the Tor Project, originally an acronym for The Onion Router Project, was initially funded by the US Naval Research Laboratory and helped launch the development of onion routing (anonymous communication over a computer network) on behalf of DARPA. It had also received the backing from the Electronic Frontier Foundation. When users installed Tor software onto their computers, it would conceal their identity and network activity from anyone spying on their behavior. This was accomplished by separating the identification and routing information. The data is transmitted through multiple computers via a network of relays run by like-minded volunteers - almost like how users installed SETI software to look for extraterrestrial beings. Tor isn't the only service that helps you hide in the shadows away from the prying eyes of the federal government, or any other person who would do it for malicious purposes. However, some say that it's better because it works at the Transmission Control Protocol stream level. Full post: http://thenextweb.com/insider/2013/10/08/what-is-tor-and-why-does-it-matter/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TheNextWeb+(The+Next+Web+All+Stories)
Fraudulent transactions on lost or stolen cards are up - 4 views
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Hass and Associates Cyber Security: Botnets inflate Twitch viewership - 1 views
With the boom in online streaming these days, it's only expected that people will get creative and game the system to earn more money. In the case of streaming site Twitch - known for its community...