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The rapid growth of SRI in recent years is the best evidence that sustainable and responsible investing yields competitive returns.

Over the past 20 years, the total dollars invested in SRI has grown exponentially, as has the number of institutional, professional, and individual investors involved in the field.

The bottom line is that more and more investors adopt and use SRI strategies not only because such investments allow a focus beyond the bottom line, but also because returns are comparable to those of more conventional investments.

How do I register with the SEC as a funding portal? Answer: The SEC must adopt rules governing funding portals before permitting anyone to register with the SEC as a funding portal. These rules will address the form and process needed to register with the SEC as a funding portal.

The JOBS Act requires these intermediaries to, among other things: provide disclosures that the SEC determines appropriate by rule, including regarding the risks of the transaction and investor education materials  ensure that each investor: (1) reviews investor education materials; (2) positively affirms that the investor understands that the investor is risking the loss of the entire investment, and that the investor could bear such a loss; and (3) answers questions that demonstrate that the investor understands the level of risk generally applicable to investments in startups, emerging businesses, and small issuers and the risk of illiquidity;  take steps to protect the privacy of information collected from investors;  take such measures to reduce the risk of fraud with respect to such transactions, as established by the SEC, by rule, including obtaining a background and securities enforcement regulatory history check on each officer, director, and person holding more than 20 percent of the outstanding equity of every issuer whose securities are offered by such person;  make available to investors and the SEC, at least 21 days before any sale, any disclosures provided by the issuer;  ensure that all offering proceeds are only provided to the issuer when the aggregate capital raised from all investors is equal to or greater than a target offering amount, and allow all investors to cancel their commitments to invest;   make efforts to ensure that no investor in a 12-month period has purchased crowdfunded securities that, in the aggregate, from all issuers, exceed the investment limits set forth in section Title III of the JOBS Act; and any other requirements that the SEC determines are appropriate.

Live in the future, then build what's missing.

They grew out of things their founders built because there seemed a gap in the world.

So my first-hand experience with trying to build a greener home and office space is this: We’re relying way too much on the end consumer to move the market forward.

’m not saying you should stop marketing to the end consumer -- we must normalize green building for them so they can comfortably adopt it. But we can’t rely on the consumer to push the architect, builder, appraiser and banker to get a green or more-efficient home or building built. It’s just too hard. And at the end of the day, our ongoing research has proven time and again that consumers will choose the more convenient, comfortable option. They simply don’t want to do battle with the construction industry to get a greener home.

So if you’re responsible for marketing an energy efficient or green building product, take a chunk of your marketing dollars and spend them on an out of the box campaign to show everyone in the value chain what’s in it for them. When we stop relying on consumers to tilt at windmills, we’ll quickly make green building the new normal.

This incredibly strong “it’s not my fault” mentality creates a huge challenge for energy conservation behavior change.  According to social scientist J.B. Rotter, perceived locus of control strongly influences whether behaviors are thought to be “instrumental for goal attainment.”

An applicable psychological concept for this situation is called learned helplessness, which develops when people take actions to address a problem that ultimately fail, thereby solidifying the conclusion that they have no control.

Learned helplessness often translates into a serious motivation problem. Those who have failed at previous tasks are more apt to conclude that they can’t succeed in the future. According to pioneering researchers Steven Maier and Martin Seligman, “Exposure to uncontrollable events interferes with our ability to perceive contingent relationships between our behavior and outcomes.”