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"At some point, you have to grow up enough to realize that language matters. The words you say affect people. The media you create affects people. The media you read affects you."

In Games of Empire, Nick Dyer-Witheford and Greig de Peuter offer a radical political critique of such video games and virtual environments as Second Life, World of Warcraft, and Grand Theft Auto, analyzing them as the exemplary media of Empire, the twenty-first-century hypercapitalist complex theorized by Michael Hardt and Antonio Negri. The authors trace the ascent of virtual gaming, assess its impact on creators and players alike, and delineate the relationships between games and reality, body and avatar, screen and street.

"The Border House is a blog that celebrates diversity in gaming from a wide variety of cultural angles. We aim to be a friendly space for women, feminists, people of color, gay, lesbian, transgender individuals, those with disabilities, and any other marginalized group and their allies to read news and opinion on and discuss video games, MMORPGs, virtual worlds, and social media. Our goal is to provide up to date relevant news and opinion journalism without cultural bias and using a feminist lens."

"Back in February, Georgia Tech Digital Media and SCAD Atlanta held the Art History of Games conference, which I organized along with Michael Nitsche and John Sharp. We had an amazing group of speakers as well as an opening for three commissioned games"

One way to invest gaming with the same cultural relevance of other forms of media would be to place players inside compelling, sophisticated stories.

Recently my work has turned to the creation of "smart worlds" rather than games, worlds in which objects, tools, and the environment are co-learners with and mentors to humans. - James Paul Gee.

Street identifies three main reasons for bringing the apocalypse to Azeroth. First, shock value was a crucial component. Deathwing's awakening is an explosive event for Azeroth. "We were trying to stage an apocalypse here," he says, "and we wanted some crazy things to happen and we knew there were sacred cows that might shock or upset players a bit."

Design a quest chain, based on your experience with other quests in the game. The chain must involve at least two different areas in the zone and have at least five steps. Write all the dialogue that the NPCs involved in the quest would say. Make sure you indicate the quest requirements and the steps involved in the quest. You can research quest chains using one of the online quest helper databases like WoWWiki, Thotbott, etc.

Jenkins explains what IS and IS not transmedia - accessible, engaging and interesting.