Apple Is a Follower - 0 views
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Nicked - on 28 Oct 12Many of us think of Apple as this giant in electronics. Over the past decade, Apple set the market for smartphones, ultrabooks, and tablets. However, in the past couple of years, Apple has begun to fall off. Rather than being the huge 'juggernaut,' Apple has become a follower, forced to play catch up to other companies including Google and Amazon. Evidence of this are tied to the recent releases of the Kindle Fire and the Nexus 7. Apple's response was the iPad Mini, when they realized consumers enjoyed smaller tablets. Before that was the iPhone 5, in response to people wanting larger phone displays. Apple Maps is a blunder that both iOS 6 users and Apple pays for. Apple was slow on the draw to join in on changes to the market specifications. Having controlled the market for the past decade with the popularization of smartphones, tablets, and retina display, Apple was simply unprepared to react to these changes. Apple still has their innovation and secrets hidden in R&D, but the fact of the matter is their most recent releases contain ideas from other companies' progress. This relates to elifestyle because our generation uses these products in our daily lives. Most of us do not remember a time when electronics did not make up a substantial part of our lives; when Apple was not a prominent consumer electronics company. This reminds us that power does not last indefinitely; innovators become followers, and companies fall. The next big thing in electronics may not even exist yet.