251 Million People Are Gaming on Facebook, Up 35 Million From 2011 - 0 views
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Anthony Mirabile on 28 Oct 12This article (by Emily Price) details a few interesting facts surrounding the social media giant 'Facebook', particularly around gaming. We are all familiar with social games, such as Mafia Wars and Farmville, and Facebook has been recently seeing most of their income from in-game advertisements and in-app purchases. Facebook has seen a 13% growth in gaming users since September 2011 (226 million - 251 million.) Facebook now has over 900 million users, and over 500 million users are utilizing Facebook via a mobile platform. Facebook says that games grow on the network in five different ways: App Center, Notifications, News Feed, Timeline, and games users have Bookmarked. 8 out of the 10 top iOS games have Facebook integrated, and the top two categories of games users play on Facebook are 'Simulation' and 'Games and Puzzles.' This relates to Portable Computing because Facebook has recently taken large steps to improve the user's mobile experience, understanding that most of their core audience is on smart devices. This relates to eLifestyle because we see these social networks like Facebook integrating gaming into the user's social feed, allowing them to spend more time on the site. This relates to Economics because as games become cheaper and more accesible, we see that most of the gaming market is taken by mobile games; no longer do we have to go to an electronics boutique to purchase a $60 triple-A game, when we can buy the $0.99 version of said game or another digitally. Mobile games are the consumer conscious choice because you get the most "bang for your buck." This relates to ICS20 because although most of us say that our time on Facebook is deteriorating, we still are entrenched in the social gaming environment; this is demonstrated by Facebook's 65 million user growth in 2012 alone.