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die Koordination der Aufmerksamkeit gewissermassen im Schwarm entsteht.

Aufmerksamkeit verstärkt sich auf Twitter organisch, indem interessante Lin

Aufmerksamkeit verstärkt sich auf Twitter organisch, indem interessante Lin

Sechs harte Fakten zu Social Media im Unternehmenseinsatz 25.01.10, 15:47 | erstellt von david.nelles Bei aller Euphorie rund um den Einsatz von Social Media in Unternehmen – es gibt bestimmte Dinge, mit den sich jeder Marken- oder Unternehmenskommunikateur arrangieren muss . Es gibt keine kurzfristigen Erfolgsgarantien

Es gibt keinen Return on Investmen

Es gibt keine Grenzen zwischen PR & Marketing

While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.

By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)

The purpose of onesocialweb is to enable free, open, and decentralized social applications on the web. Its protocol can be used to turn any XMPP server into a full fledged social network, participating in the onesocialweb federation. The suite of extensions covers all the usual social networking use cases such as user profiles, relationships, activity streams and third party applications. In addition, it provides support for fine grained access control, realtime notification and collaboration.

The number of coworkers worldwide has risen dramatically over the past year, with a coworking community almost doubling in size. That’s one of the apparent outcomes we can extrapolate from the results of the global coworker survey, which Deskmag continues to analyse this week. Today we look at a profile of the average coworker – who are they, how do they work, how much do they earn?

CEOs of two breakthrough, webby businesses show Fast Company how office policies built on frankness, trust, and occasionally awkward closeness engender a culture of success.

Based on these projections, what do you think there’s gonna be a saturation point with blogging & social media marketing?

After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes.

Launched this morning is the Social Brands 100 table that has ranked the top 100 social media brands and published some key insights all of which you will find below.

The Social Brands 100 has found that 99% of the brands in its ranking are active on Twitter, making it the most popular online outpost for social brands.

What you can expect The conference will be organized loosely around the entire process of coming up with an idea, turning it into a product, taking it to market, and building a business that is mindful and sustainable. Accordingly, the sessions will fall into one of four tracks listed below. Many speakers/sessions confirmed already, with more to come!