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anja c. wagner

Beth's Blog: How Nonprofits Can Use Social Media: Arts 2.0: Examples of Arts Organizati... - 0 views

beth.typepad.com/...arts-20-example.html

art web20 research forevideo

shared by anja c. wagner on 15 Apr 09 - Cached
  • anja c. wagner on 15 Apr 09
     
    Arts 2.0: Examples of Arts Organizations Social Media Strategies
anja c. wagner

5 Steps to a Better Social Media Monitoring Plan « Social Media Monitoring an... - 1 views

www.radian6.com/...r-social-media-monitoring-plan

social-media monitoring

shared by anja c. wagner on 29 Jan 10 - Cached
  • anja c. wagner on 29 Jan 10
     
    "We don't need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that's sustainable, actionable, and actually helps you meet your business needs. Here's a set of steps to take and questions to answer to round out your listening notions into a strategy you can execute on."
anja c. wagner

Forumblog.org - The World Economic Forum Blog: Davos 2010 in numbers - 3 views

www.forumblog.org/...davos-2010-in-numbers.html

social-media marketing conference

shared by anja c. wagner on 02 Feb 10 - Cached
  • anja c. wagner on 02 Feb 10
     
    Social Media Strategie des WEF2010 in Davos
ilona maennchen

social media business - 0 views

www.slideshare.net/...cial-media-strategy-hsm-italia

strategy business web.2.0

shared by ilona maennchen on 03 Jun 11 - No Cached
  • ilona maennchen on 03 Jun 11
     
    looking from different direction
anja c. wagner

Marketing: 10 Tipps, um ein Startup richtig ins Rollen zu bringen » netzwerti... - 1 views

netzwertig.com/...-richtig-ins-rollen-zu-bringen

marketing business20 startup web20 kommunikation

shared by anja c. wagner on 21 Oct 09 - Cached
  • anja c. wagner on 21 Oct 09
     
    In Facebook findet sich zu diesem Artikel folgender, m.E. richtiger Kommentar: Sehr gut, bis auf den Fehler mit "Zielgruppen". Wer von Zielgruppen spricht, und auch noch nach solchen sucht, verschwindet vom Markt. Ich empfehle, das Cluetrain-Manifest zu lesen. Sie werden dort lesen, dass sich die Menschen, die Sie in Zielgruppen einteilen möchten, sich dem Zugriff der Werber und werbenden Unternehmen ein für alle Mal entzogen haben. "wir sind keine zielgruppen oder endnutzer oder konsumenten. wir sind menschen - und unser einfluss entzieht sich eurem zugriff. kommt damit klar" http://www.cluetrain.de/... Mehr lesen http://strategie.amplify.com/2009/09/29/menschen-wollen-keine-werbung/
ilona maennchen

setting your Social media strategy - 3 views

youtu.be/CDsLSFKwgFI

shared by ilona maennchen on 06 Jan 12 - No Cached
Nicole Bauch liked it
  • ilona maennchen on 06 Jan 12
     
    what is behind social media? introduction,example, discussion and slide´s,
anja c. wagner

The Future of Work: As Gartner Sees It | Upside Learning Blog - 3 views

www.upsidelearning.com/...ure-of-work-as-gartner-sees-it

future work kultur

shared by anja c. wagner on 09 Nov 10 - No Cached
  • Gartner points out that the world of work will probably witness ten major changes in the next ten years. Interesting in that it will change how learning happens in the workplace as well. The eLearning industry will need to account for the coming change and have a strategy in place to deal with the changes.
  • 1. “De-routinization” of work.
  • 2. Work swarms.
  • ...8 more annotations...
  • 3. Weak links.
  • 4. Working with the collective.
  • 5. Work sketch-ups.
  • 6. Spontaneous work.
  • 7. Simulation and experimentation.
  • 8. Pattern sensitivity.
  • 9. Hyperconnected.
  • 10. My place.
  • anja c. wagner on 09 Nov 10
     
    Ein MUST-READ für alle!!
Joerg Eisfeld-Reschke

.:snext_blog:. » Zuckerbrot und Peitsche in Heide Liebmanns Marketing-Gewürzr... - 2 views

www.snext.de/...iebmanns-marketing-gewurzregal

social-media Trends berater Strategie learning

shared by Joerg Eisfeld-Reschke on 11 Dec 09 - Cached
  • anchmal muss man sich zwingen, Dinge zu tun, die man eigentlich nicht möchte, um danach den Lorbeerkranz zu tragen. Dasselbe gilt für die betreuten Kunden. Die tragen dann allerdings im besten Fall die gefüllten Geldsäckchen nach erfolgreicher Umsetzung eurer Vorschläge nach Hause. Uns bleibt die Ehre, und das ist gut so, denn wenn wir reich wären, hätten alle nur noch schlechte Texte und schlimme Strategien, weil sich niemand mehr drum kümmerte.
  • Manchmal muss man sich zwingen, Dinge zu tun, die man eigentlich nicht möchte, um danach den Lorbeerkranz zu tragen. Dasselbe gilt für die betreuten Kunden. Die tragen dann allerdings im besten Fall die gefüllten Geldsäckchen nach erfolgreicher Umsetzung eurer Vorschläge nach Hause. Uns bleibt die Ehre, und das ist gut so, denn wenn wir reich wären, hätten alle nur noch schlechte Texte und schlimme Strategien, weil sich niemand mehr drum kümmerte.
  • Joerg Eisfeld-Reschke on 11 Dec 09
     
    Schöner Kommentar zum Selbstverständnis von "Social Media Beratern"
anja c. wagner

Warum das hier? « Hochschulmarketingblog - 0 views

hochschulmarketingblog.de/...warum-das-hier

marketing business20 kommunikation hochschule

shared by anja c. wagner on 09 Dec 09 - Cached
  • Der für mich einzige sinnvolle Schritt um mit diesem Phänomen umzugehen ist das proaktive Handeln im Bereich der Kommunikation und des Marketings. Dazu gehört: 1. Mit allen Werkzeugen vertraut machen und umgehen lernen. 2. Erst Zuhören, dann nachdenken, dann antworten (Communication) 3. Inhalte und Stories aus dem eigenen System heraus generieren (Content) 4. Informationsmaterial anschaulich gestalten und bei Bedarf zügig versenden 5. Andere beeindrucken durch Service, Freundlichkeit, Offenheit und Humor
  • anja c. wagner on 09 Dec 09
     
    Eine Marketing-Abetilung einer privaten Hochschule bloggt
Joerg Eisfeld-Reschke

9 Tipps für einen erfolgreichen Blog | Online-PR | creazwo blog - 2 views

creazwo.de/...s-fur-einen-erfolgreichen-blog

Blog Konzept Strategie

shared by Joerg Eisfeld-Reschke on 07 Dec 09 - Cached
  • Blogs sind ein wichtiges Marketinginstrument geworden. Doch wie bloggt man richtig und wie macht man seinen Blog erfolgreich?
  • Joerg Eisfeld-Reschke on 07 Dec 09
     
    Was in diesem Beitrag für Blogs zählt, das kann auch auf jedes andere Inhalts-Tool angewendet werden!
anja c. wagner

When Real Time Is *Not* Fast Enough: The Intention Web « Web Strategy by Jere... - 1 views

www.web-strategist.com/...st-enough-the-intent-based-web

web20 future echtzeit

shared by anja c. wagner on 07 Dec 09 - Cached
  • Intention Web Information that provides explicit predictions of who will do what next, although it’s not happened yet.  Examples: Upcoming.org, Facebook events, Plancast. Update: Silicon Valley Insider writes about Tweetmeme, Topsy, Sency, OneRiot People can connect to each other, improving experience. Businesses can provide a more contextualized experience for customers or prospects using Social CRM Explicit intentions may not be true, the future is always uncertain. Companies can barely keep up with real time web –let alone predict the future.
  • anja c. wagner on 07 Dec 09
     
    Und das Rad dreht sich immer schneller ... Echtzeit ist zu langsam ...
anja c. wagner

"Privacy and Publicity in the Context of Big Data" - 0 views

www.danah.org/...WWW2010.html

social-media identity facebook law research

shared by anja c. wagner on 30 Apr 10 - Cached
  • Privacy is not about control over data nor is it a property of data.  It's about a collective understanding of a social situation's boundaries and knowing how to operate within them.  In other words, it’s about having control over a situation. It's about understanding the audience and knowing how far information will flow.  It’s about trusting the people, the situating, and the context.  People seek privacy so that they can make themselves vulnerable in order to gain something: personal support, knowledge, friendship, etc.
  • 1) Security Through Obscurity Is a Reasonable Strategy 2) Not All Publicly Accessible Data is Meant to be Publicized 3) People Who Share PII Aren’t Rejecting Privacy 4) Aggregating and Distributing Data Out of Context is a Privacy Violation 5) Privacy is Not Access Control
  • Social norms can and are changing, but that doesn't mean that privacy has been thrown out the door. People care deeply about privacy, care deeply about maintaining context.  But they also care about publicity, or the right to walk out in public and be seen. 
  • ...5 more annotations...
  • This goes back to our methodological conundrum with Big Data.  Not all data are created equal and it's really hard to make reasonable interpretations from 30,000 feet without understanding the context in which content is produced and shared.  Treating data as arbitrary bytes is bound to get everyone into trouble. So we’re stuck with an ethical conundrum: do we err on the side of making sure that we care for those who are most likely to be hurt or do we accept the costs of exposing people?  
  • During its tenure, Facebook has made a series of moves that have complicated people's understanding of context, resulting in numerous outpourings of frustration over privacy. 
  • People don't seek privacy when they have something to hide.  They hide because they want to maintain privacy.  They seek privacy because they are social creatures who want to understand the context and manage information accordingly.  They seek privacy because they want to be socially appropriate and make themselves vulnerable to those around them.  People hide in plain sight all the time, but this is getting trickier and trickier with each new technology. 
  • Big Data is made of people. People producing data in a context.  People producing data for a purpose.  Just because it's technically possible to do all sorts of things with that data doesn't mean that it won't have consequences for the people it's made of. And if you expose people in ways that cause harm, you will have to live with that on your conscience.
  • Privacy will never be encoded in zeros and ones.  It will always be a process that people are navigating.  Your challenge is to develop systems and do analyses that balance the complex ways in which people are negotiating these systems.  You are shaping the future. I challenge you to build the future you want to inhabit.
  • anja c. wagner on 30 Apr 10
     
    Toller Vortrag von danah boyd - v.a. mit Blick auf die Datenschutz-Veränderungen bei Facebook
anja c. wagner

Der schleichende Untergang von Social Media | Future of Web Strategy - 3 views

www.futureofwebstrategy.com/...nde-untergang-von-social-media

social-media future web kultur

shared by anja c. wagner on 12 May 10 - Cached
  • anja c. wagner on 12 May 10
     
    Mal abgesehen davon, dass ich diese Kundenperspektive in Frage stellen würde, ist dies ein guter Artikel ...
Brigitte Pott

Wie Großunternehmen Social Media nutzen - 0 views

www.cio.de/...index.html

social media Studie Unternehmen Strategie

shared by Brigitte Pott on 16 Mar 11 - No Cached
  • Brigitte Pott on 16 Mar 11
     
    internationale Studie von Burston-Marsteller
tor_s10

Twitter Marketing Guide - 0 views

blog.kissmetrics.com/twitter-marketing-guide

twitter marketing

shared by tor_s10 on 03 Jun 11 - No Cached
  • a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. It gives suggestions and tips for those who are new to Twitter or are just looking for some new ideas.
ilona maennchen

social media and business - 0 views

www.slideshare.net/...r-social-media-strategy-happen

business2.0

shared by ilona maennchen on 10 Jun 11 - No Cached
  • ilona maennchen on 10 Jun 11
     
    gute Beschreibung
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