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As 2009 draws to a close, the Web's attention turns to the year ahead. What can we expect of the online realm in 2010? While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year:

Watch Full Program 01 hr 12 min 07 sec Add to Profile 01. Introduction 04 min 40 sec Add to Profile 02. Fear of Search Results Exposed 07 min 47 sec Add to Profile 03. Privacy in Relation to Culture and Preferences 04 min 12 sec Add to Profile 04. Geo Targeting 06 min 15 sec Add to Profile 05. Opting Out 04 min 18 sec Add to Profile 06. Consent and Self-Regulation 05 min 11 sec Add to Profile 07. Google's Approach to Self-Regulation 05 min 20 sec Add to Profile 08. Technological Barriers to Regulation 08 min 29 sec Add to Profile 09. Ad Preferences / Transparency 04 min 05 sec Add to Profile 10. Difficulty of Multiple Platforms 06 min 39 sec Add to Profile 11. Solutions: Limitations of Data Retention 10 min 57 sec Add to Profile 12. <a clas

Die Frage, die sich bei solchen, primär offline generierten, Projekten im Nachhinein stellt: Welche Vorteile hätte es gehabt, wenn der gesamte Prozess qualitativ durch Social Media begleitet worden wäre? Was hätte sich am Ergebnis eventuell verändert? Und wie liesse sich heute dieser Prozess gegebenenfalls qualitativ anreichern über Social Media? Macht es einen Unterschied? Oder kann man die kollektive Intelligenz des Web 2.0 auch bei guter Offline-Vernetzung generieren?

Inventables is the innovator’s hardware store. We sell materials that designers, artists, and inventors use to develop new products and push the boundaries of what's possible.

CEOs of two breakthrough, webby businesses show Fast Company how office policies built on frankness, trust, and occasionally awkward closeness engender a culture of success.

Web Made Movies is Mozilla’s open video lab. We’re bringing filmmakers and hackers together to explore how modern browser technologies like HTML5 can reshape moving images on the web.

The Pirate’s Dilemma tells the story of how youth culture drives innovation and is changing the way the world works. It offers understanding and insight for a time when piracy is just another business model, the remix is our most powerful marketing tool and anyone with a computer is capable of reaching more people than a multi-national corporation.