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maike online

Community Management 2010 veröffentlicht | Eikyo - Community Management - 4 views

  • „Community Management 2010“ ist das erste kostenlose eBook zum Thema Community Management in Deutschland. Dabei sollen grundlegende Fragen beantwortet und einige Irrglauben ausgeräumt werden. Einer der ersten Irrglauben ist wohl: Ein Foren-Moderator ist auch gleichzeitig ein Community Manager. Auch wenn das in vielen Unternehmen so praktiziert wird, ist dieses trotzdem totaler Unfug. Die Moderation ist nur ein kleiner Teil des Aufgabenbereichs eines Community Managers. Deshalb wird näher erklärt, über welche Voraussetzungen, Verantwortungsbereiche und welches Gehalt man beim Community Management spricht. Dies ist zum einen für angehende oder schon praktizierende Community Manager spannend, aber es zeigt auch den Unternehmen, in welchen Bereichen dieser Job eigentlich genau angesiedelt ist.
anja c. wagner

The New Community Manager Profile | Edelman Digital - 2 views

  • Conclusion The profession of community manager has developed rapidly thanks to Facebook. The social media platform has raised “community management” from a technically driven niche into the management sphere. For businesses, it means: Make the decision to integrate community management into long-term strategic and communication objectives. Create the appropriate framework and working conditions for community management. Consider the impact on internal processes. Review potential candidates for these positions based on strategic, communication, social and management skills.
anja c. wagner

The Art of Community Now Available For Free Download | Art Of Community Online - 3 views

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    "My passion behind the book was to provide a solid guide to building, energizing and enabling pro-active, productive and enjoyable communities. I wanted to write a book that covered the major areas of community leadership, distilling a set of best practices and experiences, and illustrated by countless stories, anecdotes and tales."
Rob Tell

Social CRM - Getting Down to Reality Brian Solis - 1 views

  • First, and foremost, even though most of the social web action is personal, the revolution has been a communications revolution, first and foremost, not a business revolution. As a result of this irrevocable change in the what, where, when and how we communicate, businesses need to learn how to use these new communications channels – because that’s how their existing and potential customers are communicating. Its simple really.
  • 1. Find out where they are communicating such as Twitter and Facebook as well as traditional channels (phone, email) and understand how to use those channels. Outreach, in other words.
  • 2. Find out what they need from you to communicate and provide them with the channels to do that e.g. a service community. Inputs, in other words.
  • ...4 more annotations...
  • The value to your business? Happy customers. The same as always.
  • If you’ve done that and accessed those channels available and didn’t limit yourself to those you’re comfortable with, the simplest thing in the world occurs. The customers begin to trust you a bit more
  • the value of a natural environment in getting higher quality product feedback
  • Steve Knox, the Vocalpoint CEO at the time said, “We know that the most powerful form of marketing is an advocacy message from a trusted friend.”
erikwegener

The Enterprise Social Network - 0 views

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    Yammer is revolutionizing internal corporate communications by bringing together all of a company's employees inside a private and secure enterprise social network. Although Yammer is as easy to use as consumer products like Facebook or Twitter, it's enterprise-grade software is built from the ground up to drive business objectives. Yammer is free for your whole company, enabling users to communicate, collaborate, and share more easily and efficiently than ever before. It reduces the need for meetings, increases communication across silos, surfaces pockets of expertise and connects remote workers. Sign up and start using Yammer in less than 60 seconds. All you need is a company email address.
Frauke Godat

Beyond Groups - Curated Membership Communities - 1 views

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    These curated membership communities are poised to become one of the most important drivers of social and economic value in the coming decades, and entrepreneurs should take note. Curated membership communities are networks like conference communities, fellowships, coworking spaces, professional networking groups, and meetup groups. There are a few things that makes them different from businesses or nonprofits.
anja c. wagner

ConnectedMarketing.de: "Community" ist eine Einstellung. - 2 views

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    Communities entstehen rund um Menschen.
maike online

Dropbox - Terms - Secure backup, sync and sharing made easy. - 2 views

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    community ..# Dropbox Blog # Referrals # Twitter # Facebook # Wiki
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    hier ein beispiel, wie community oder social media marketing genutzt wird.
ilona maennchen

Digitale kommunikation (Teil 7): Community Communication « centrestage - 1 views

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    Business-Gemeinschaften,veränderte Kommunikationsdialoge
anja c. wagner

Social Media Dos And Don'ts - Forbes.com - 1 views

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    "For the past four years, Zia Yusuf, executive vice president for SAP's global ecosystem & partner group, has focused on how to make Internet-based communities and social media work for business. Yusuf has worked with a variety of other companies that are active in applying these techniques, and he has identified dos and don'ts for connecting and communicating with customers and partners."
anja c. wagner

SciVee: Pioneering New Modes of Scientific Dissemination | Pioneering New Modes of Scie... - 0 views

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    Created for scientists by scientists, SciVee provides synchronization tools and resources that connect science publications to media rich online video communication for scientific research communities.
anja c. wagner

Evolution-of-Communication.pdf (application/pdf Object) - 0 views

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    A White Paper from the New Media Consortium anläßlich der Second-Life-Konferenz "NMC Symposium on the Evolution of Communication"
Gerold Marks

50 Excellent Online Communities for Lifelong Learners - Learn-gasm - 0 views

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    50 Excellent Online Communities for Lifelong Learners
maike online

Gruppenbezogene Menschenfeindlichkeit - Wikipedia - 2 views

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    Auf dem Community Barcamp Berlin gab es eine Session zum Thema Hatespeech in Communities aus wissenschaftlicher Sicht und aus Sicht des Communitymanagement. Also woher kommen diese Aggressionen, wie sind diese einschätzen z.B. wenn eine Person diffamiert wird und wie kann das Communitymanagement eingreifen (moderieren, ausschließen, agb´s und nutzungsbedingungen anpassen ...). Bei Twitter und Facebook gibt es meines Wissens nach kein Communitymanagent in dem Sinne, hier muss sich die Nutzergemeinschaft selbst regulieren und selbst argumentieren. In diesem Zusammenhang habe ich auch den Link von Penelope Trunk hier gepostet - da hier Tweet durch die Klassischen Medien besprochen wurde. Für das Marketing 2.0 sind hier auch wichtige Ansätze entnehmen, denn wenn sich ein Unternehmen oder wir selbst uns hineinbegeben in Netz und eine Identität aufbauen - können wir durch unser Tun oder Sein ja auch Gegenstand von Angriffen werden. Oder wir selbst attackieren - schwimmen im Strom mit. ...(dies nocheinmal im zusammenhang mit dem letzten sonnabend - unterschiede zwischen community und social-networks).
anja c. wagner

Why email is NOT good enough for communication today « Moving at the Speed of... - 2 views

  • When it comes to communication in the 21st century, email is NOT good enough. We need to encourage more educators to SHARE ideas, resources, and media using tools like Posterous! If you can send an email, you can use Posterous. Many messages we create still SHOULD be sent with a "one to one" or "one to a defined many" distribution, but many of our ideas CAN and SHOULD be shared with "an undefined many." When we share ideas in this way, there is NO LIMIT to the number of people who could theoretically encounter and be influenced by our ideas. That is VERY powerful! To do this, we need to post content online using a tool like Posterous.
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    Der Mehrwert von Blogs im Gegensatz zur eMail-Kommunikation
Brigitte Pott

Neue Impulse für die Berufsbildung - Lernen in Online-Communities - 2 views

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    Das Bundesinstitut für Berufsbildung (BIBB) veranstaltet gemeinsam mit der Online-Educa eine Pre-Conference mit dem Titel ?Neue Impulse für die Berufsbildung ? Lernen in Online-Communities? am 01. Dezember 2010 in Berlin.
anja c. wagner

Scitable | Learn Science at Nature - 2 views

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    Ein Vorbild für eine qualitativ anspruchsvolle Community?
anja c. wagner

Marketing 2.0 - 3 views

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    Wer sich wirklich ernsthaft mit dem Thema beschäftigen möchte, sollte vielleicht dieser Community beitreten (übrigens ein gutes Beispiel für Ning-Nutzung)
anja c. wagner

Startseite - CommunityCampBerlin @ mixxt - 4 views

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    Wer sich für Communities interessiert, findet hier ggf. einen guten Einstieg - das Camp fand vom 31.10. bis 1.11. in Berlin statt.
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