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I believe two factors are at play: Mobility makes us omnipresent, but short on time. Microblogging appeals to those who use mobile devices. It provides a channel that honors our thumbs and encourages us to say just a few words. And we can connect to the intranet from anywhere. For some, this is true power. The list of people I “follow” may be interesting to you. Although Web 2.0 tools present information, their use becomes increasingly more interesting when we look at the network of people who generate and care about the information. In the case of the microblog: my “follow -list” may be more interesting to you than my micro-posts.

Integrate the wiki as one of several important tools in an organization's IT collaboration architecture.Understand the wiki "rules of conduct" and ensure they are monitored and enforced.Optimize the use of wikis for collaborative knowledge creation across geographically dispersed employees, and for crossing divisional or functional boundaries, in order to gain insights from people not previously connected.Assign a champion to each wiki and have that champion observe contributions that people make to the wiki; the champion will help foster employees who adopt the important "shaper" role within the wiki.Recognize that the most difficult barrier to cross in sustaining a wiki is convincing people to edit others' work; organizations should ask their champion and managers to help with this.Recognize that a significant value of wikis comes from embedding small software programs into the wiki that structure repetitive behavior. Some include organizing meeting minutes, rolling up project status or scheduling meetings. Ask wiki participants to keep watching for repetitive activity to evolve and enhance wiki technology.Understand wikis are best used in work cultures that encourage collaboration. Without an appropriate fit with the workplace culture, wiki technology will be of limited value in sharing knowledge, ideas and practices.

Business leaders often view social software through the lens of consumer market trends (e.g., user-generated content) and media coverage of popular Internet sites (i.e., Facebook).

Expressing technology value in a business context is fundamental for strategists to gain credibility as they explore new work models made possible through social systems.

IT strategists often view social software quite differently, considering such tools as part of the natural progression of existing collaboration and content platforms

Twingly, un moteur de recherche suédois pour les blogs européens18 Feb 2008 16:24:38 | Michael Arrington (adaptation: Ouriel Ohayon) | Sociétés et produits,Twingly | CommentsAu premier abord, on pourrait penser que le domaine des recherches de blogs est plutôt saturé. Et l’on a bien raison. Non seulement Google s’est emparé du secteur fin 2005 mais ils ont aussi introduit l’indexation ultra-rapide des nouveaux billets publiés (notamment pour TechCrunch) dans les heures voire minutes qui suivent leur publication sur un blog. Le meilleur moyen pour chercher un blog se nomme Google.com. Et il y a aussi de nombreux concurrents, comScore montre sur le tableau ci-dessous l’évolution des principaux: Technorati, Google Blog Search, Ask Blog Search, Sphere et IceRocket. Tous américains (Wikio ne figure pas sur ce tableau)

But for most of us to really get strategic value from social business, we'll need to understand the ground rules. In other words, let's ask and answer the tough questions in making this transition: Are social business activities generally better than non-social business activities? How does having a social business help the bottom line and the long-term health of an organization? What, in the end, does "taking a business social" really mean?

the network (the Web or enterprise or both) is about who is on it and how involved they are.