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Christophe Deschamps

12 Rules For Bringing 'Social' To Your Business - 0 views

socialcomputingjournal.com/viewcolumn.cfm

ib entreprise 2.0 enterprise 2.0 adoption technos 2.0

shared by Christophe Deschamps on 17 Jul 09 - Cached
  • But for most of us to really get strategic value from social business, we'll need to understand the ground rules. In other words, let's ask and answer the tough questions in making this transition: Are social business activities generally better than non-social business activities? How does having a social business help the bottom line and the long-term health of an organization? What, in the end, does "taking a business social" really mean?
  • the network (the Web or enterprise or both) is about who is on it and how involved they are.
  • ...14 more annotations...
  • the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure.
  • There is no simpler or more effective way to build the connections and your social business fabric than creating conversation.
  • But sitting back and waiting for the world to involve your business in what they do is just no longer an option. Too often, they will just go off to the communities that have already engaged them and that will be that. "Experience share" is your new measure of success, meaning the amount of time that the world interacts with you socially.
  • As I said then, "communities exist to serve the needs of their members" and themselves second if they intend to have a successful long-term relationship, as in most human relationships.
  • Social business doesn't mean we throw open the doors to everything automatically as a public process either. But we are usually so far in the other direction that a step towards this is just the right medicine right now.
  • Social analytics, however, are already here and this story is about individuals anyway. If workers aren't measured by how effective they are at creating value on the network, they will just focus on what they are measured on to get their recognition, raises, and promotions. This is a complex subject that will often have very different ground rules for different organizations.
  • Do not use social channels for traditional push communication. Classic examples: Don't use online communities for distributing press releases, product literature, PR, or spokesperson canned messages.
  • Censorship kills participation. Nothing will stop a social business in its tracks faster than inappropriate censorship.
  • But nothing will remove you from the world of social businesses faster or more effectively. Honest, open conversation is always the better choice and is truly valuable in its own right. Respond to criticism constructively and quickly.
  • If you are working closely with customers, partners, employees using social tools (as well as people are potentially want to be in one of those three groups) the more you do it, the more it will seem as if there is one cohesive community.
  • Where one gets a paycheck and what organization's name is on a business card is less important than the fact that everyone is getting more value than if they were doing things in a non-social way.
  • Everyone involved in a social relationship must get something out of it or there's no reason for it.
  • Being social for it's own sake may generate downstream value accidentally but social businesses will often have a long list of intentional reasons they are being social.
  • There are almost certainly a lot more rules for social businesses, but we're still learning them.
  • Christophe Deschamps on 17 Jul 09
     
    Un "classique" Dion Hinchcliffe
Miguel Membrado

Social Media Case Studies | The Parallax View: Social Media inside the Firewall / Enter... - 0 views

theparallaxview.com/social-media-case-studies

shared by Miguel Membrado on 24 Feb 09 - Cached
  • Miguel Membrado on 24 Feb 09
     
    A list of case studies about social media and enterprise 2.0 on-going projects
Ray Dacteur

Blog d'Anthony Poncier » Blog Archive » Vers l'entreprise 2.0 : top et flop - 1 views

poncier.org/blog

entreprise2.0

shared by Ray Dacteur on 17 Mar 10 - Cached
  • Ne pas vouloir tout contrôler : A partir du moment où l’on part sur une démarche de renforcement de l’autonomisation de ses collaborateurs et de transparence, il faut dans le déploiement avoir la même attitude.
  • Ne pas penser que ça va fonctionner tout seul : Si grâce aux technologies web 2.0, beaucoup  de choses se sont simplifiées (les formations peuvent être allégées), cela ne veut pas dire qu’il faut laisser les collaborateurs seuls, il faut les accompagner et surtout montrer l’exemple.
Frank Hamm

E2.0 Summit, gender and leadership « Modesty 3.0 - 1 views

midori8.wordpress.com/...0-summit-gender-and-leadership

Enterprise2.0 e20summit e20s leadership

shared by Frank Hamm on 19 Nov 09 - Cached
  • Frank Hamm on 19 Nov 09
     
    @Modesty__ "Last week I was attending the Enterprise 2.0 summit in Frankfurt. The conference had some good topics on the agenda, and it made me reflect, both during the conference but also in retrospect by reading the really good blog-posts which has been written."
Yan Thoinet

The AppGap » The Changing Enterprise: News, views, and reviews of Work 2.0 to... - 0 views

www.theappgap.com/nterprise-evolving-themes.html

entreprise2.0

shared by Yan Thoinet on 03 Feb 08 - Cached
  • As a result, collaboration tools within organizations are often about connecting employees with customers and not just to other employees
  • ithin enterprises, we’re now focusing more attention on connecting with one another versus simply trying to get connected to information. This is because we use each other as filters through which we understand information
  • Just look at the number of organizations that have successfully launched mini-wikis within their organizations borrowing the Wikipedia model.
  • ...1 more annotation...
  • To make our enterprise solutions so compelling that the consumer world can learn from them.
Miguel Membrado

Business starts to take Web 2.0 tools seriously - FT.com / Technology / Digital Business - 0 views

www.ft.com/...49-11dd-bb6e-0000779fd2ac.html

enterprise2.0 casestudy businesscase feedbacks socialnetworks

shared by Miguel Membrado on 28 Jan 09 - Cached
  • Miguel Membrado on 28 Jan 09
     
    These companies, say the authors, are showing that the use of blogs, wikis, widgets and other Web 2.0 tools "encourages horizontal collaboration and harnesses the power of collective intelligence to boost productivity, foster innovation and create enhanced value".
Christophe Deschamps

L'entreprise et le web - 0 views

www.duperrin.com/...lentreprise-et-le-web

ib entreprise 2.0 enterprise 2.0 web2.0 Social software adoption technos 2.0

shared by Christophe Deschamps on 27 Jun 09 - Cached
  • On ne consulte plus le web, on l’utilise.
  • Interfaces légères, utilisation intuitive, dimension sociale : on ne regarde plus le web sans se parler entre nous mais on s’en sert pour intéragir.
  • Soyons honnêtes, tout cela a été quelque peu survendu mais la masse critique était telle qu’il devait forcément en sortir quelque chose.
  • ...10 more annotations...
  • Un des éléments nécessaires au succès était le contexte, une dimension largement moins facile à importer que la technologie elle-même.
  • Pour la première fois l’appropriation technologique que l’entreprise pratiquait jusque là avec succès devait se doubler d’une appropriation comportementale. Un challenge d’autant plus difficile que les personnes en charge de l’un ne sont pas celles en charge de l’autre et que les fameux “usages” inquiétaient à juste titre : il fallait de plus les professionnaliser.
  • La professionalisation des usages est possible mais encore difficile à comprendre pour l’entreprise qui a besoin de quelque chose de plus structurant pour avancer. Ce qui amène à penser que la prochaine étape sera davantagé liée aux processus opérationnels.
  • Et dans l’entreprise utilisation signifie production et gains de productivité.
  • Le “web en tant que plateforme” au sein de l’entreprise va servir à enrichir les processus existants et donner de l’autonomie au collaborateur pour atteindre ses objectifs dans une entreprise en réseau.
  • Il n’est plus question ici d’importer des technologies mais de construire des “services” répondant à des besoins organisationnels. Cela peut sembler complexe mais c’est en fait plus compréhensible pour l’entreprise  car se rapproche de logiques d’organisation de production qui lui sont plus familières que les logiques d’usage. Par services j’entend des couples “outils / mode de travail”
  • Un alignement des outils doit donc également être mis en place. Le collaborateur ne peut passer sa vie à servir de gare de triage entre les flux des outils internes, des outils utilisés avec clients et partenaires et des outils permettant de communiquer avec le monde au sens large.
  • En fait la qualité de l’adoption du web dans une entreprise dépend quasi exclusivement de la capacité de celle-ci  à penser conjointement l’évolution de la technologie, des modes de travail et des rapports de l’entreprise à son ecosystème.
  • La preuve que finalement le web en tant que tel n’a aucune importance : il arrive naturellement dans tout projet d’entreprise bien pensé, s’appuyant sur une vraie vision.
  • Christophe Deschamps on 27 Jun 09
     
    Finalement beaucoup de débats actuels sont liés à la capacité de l'entreprise à comprendre, apprivoiser et utiliser le web à son profit, en interne. Un sujet a priori anodin puisque purement technologique et nécessitant des compétences autrement plus simples que celles mises en œuvres jusque là sur les infrastructures d'entreprise. Mais au final un sujet pas si anodin que cela.
Christophe Deschamps

Management guru offers solutions to combat worker disengagement - 0 views

www.eurekalert.org/...s-mgo072009.php

ib entreprise2.0 enterprise 2.0 management

shared by Christophe Deschamps on 21 Jul 09 - Cached
  • Ehin developed his new leadership model which he calls "unmanagement" after analyzing research on human nature which shows that human productivity is at its peak in informal, co-evolving relationships, as opposed to within formal systems where people are stifled by bureaucracy and not allowed to work openly with their counterparts and peers.
  • He has discovered that this sweet spot is the place where the most productive and innovative work of an organization takes place, largely because people tend to want to follow their self-interests and do so through developing informal social networks in the workplace.
  • This cutting edge management book offers guidance to business leaders searching for ways to increase the innovative dynamics, motivation and performance of their knowledge workers.
  • Christophe Deschamps on 21 Jul 09
     
    Théorie du non-management pour rendre productif l'informel. Semble particulièrement en phase avec l'entreprise 2.0.
Elise Carbone

Entreprise 2.0 : pas seulement technologie - 0 views

www.slideshare.net/...rise-20-is-not-only-technology

web2.0 rh entreprise2.0 wiki socialnetworking

shared by Elise Carbone on 13 Apr 09 - Cached
  • Elise Carbone on 13 Apr 09
     
    Présentation de l'entreprise 2.0
Christophe Deschamps

Réseaux sociaux : le troisième palier d'immersion - 3 views

ceciiil.wordpress.com/...le-troisieme-palier-dimmersion

ib entreprise 2.0 enterprise 2.0 adoption technos 2.0

shared by Christophe Deschamps on 15 Feb 10 - Cached
  • Christophe Deschamps on 15 Feb 10
     
    Par @ceciiil Le succès des réseaux sociaux vu du côté dév.
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