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in title, tags, annotations or urlEnterprise 2.0 & Social Media Strategies: Review des IBM WebTake-off - Teil 1: IBM Project Northstar - 0 views
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Wie versprochen, hier nun der erste Teil unserer Nachberichterstattung vom IBM Web Take-Off am 16. September 2010 in Frankfurt. Im Vorfeld der Veranstaltung gab es hierzu einige Überlegungen. Wie z.B. soll die Zukunft der Webseiten beleuchtet werden und zum anderen welche Bausteine müssen oder sollten in Zukunft auf den Webseiten vertreten sein? Wie sollen Social Media Inhalte in Zukunft auf Webseiten integriert werden? Auf welche Inhalte sollte man sich konzentrieren? Können gar Social Media Inhalte oder Dienste die herkömmlichen Webseiten ersetzen?
Enterprise 2.0 & Social Media Strategies: Review des IBM Web Take-Off - Teil 1: Unternehmen im Web von heute: Der Kunde im Mittelpunkt - 0 views
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Die “Soziale Software” des Web 2.0 hat laut Welsch unser Leben verändert und wird es weiter verändern. Durch den Mitmacheffekt werden Teilnehmer dazu animiert ihr Wissen mit der Allgemeinheit zu teilen, so entsteht ein Mehrwert für alle Nutzer. Dienste wie Online Marktplätze, Blogs, Fotoalben und Wikis bestimmen zunehmend das Bild des Internets und eines haben alle Anwendungen gemeinsam: “Die Einfachheit aus Benutzersicht gewinnt gegenüber der komplexen Funktionalität.
5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia - 0 views
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Lesson 1: Social CRM is a Strategy Social CRM is a business strategy, it is not technology, tools or platform. Social CRM can be defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
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Lesson 2: Optimize Business Processes Reason why many of the CRM implementations failed over the last decade is that the underlying CRM related business processes were not re-engineered or optimized for the CRM system
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Lesson 3: Data Quality is Very, Very (and Very) Important Any information system is only as good as data in it. We have all heard of the phrase “Garbage in, Garbage out” and this aptly describes why some of the CRM implementations failed. Not enough care was taken to ensure data quality.
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Wiki-Einführung: Warum die Angst, Wissen zu teilen, unbegründet ist | //SEIBERT/MEDIA Weblog - 0 views
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Warum haben Mitarbeiter Bedenken, ihr Wissen zu teilen?
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Missverständnis: Informationen vs. Wissensanwendung
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Das Wiki-Dashboard gibt Mitarbeitern etwas zurück
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Jive Community: Jive Talks: Social Business - "A Required Technology" - 0 views
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1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”
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To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.
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2) Don’t Create A Social Frankenstein.
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Small Business Owners Have A Project Management Problem - 0 views
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Bringing Small Business Project Management Online On the surface, it seems like the best method is to compromise — stick with the existing situation, but maybe share some of those documents through a tool like Google Docs. But for small business owners, finding robust project management tools (especially web-based applications) can scratch itches you didn’t even know you had. Simply by being more organized, you can expect to be more efficient and save your employees’ time — but it goes beyond making it easy for your staff to know what to work on next. Someone has to check over your system regularly, to both make sure that everyone’s doing their job and to make sure nothing’s slipped through the cracks. The more you can automate that progress, the more time and money you can save — and you can be sure that you’re not disappointing a client because your spreadsheet didn’t remind you of a due date.
Six Counterintuitive Truths About Enterprise 2.0 Adoption - 0 views
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1. Launch Before You Are Comfortable
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This is a tough one for most of us. Ignore instinct and training and go live before you’re ready. Don’t wait until you’ve addressed all the technical issues and fine-tuned every workflow. Naturally, you’ll communicate this strategy to users: if they think you think they’re using the final iteration, you’ll have a credibility problem. Release early and often.
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2. Training Discourages Adoption
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