'A Sign of Good Taste': Andy Warhol and the Rise of Brand Image Advertising - 3 views
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Carly WAA on 16 Nov 10Grudin, Anthony. "A Sign of Good Taste: Andy Warhol and the Rise of Brand Image Advertising." Oxford University Press 33. Ohiolink. Web. 16 Nov. 2010. Andy Warhol's art was called "tasteless trash" by Kirk Varnedoe. However, Grudin believes that statement is very misleading. He states that, "Cambells, Brillo, and Coca Cola were being targeted at the working class in the late 50's, early 60's, and they were more likely to consume these brand named items." Warhol's recreation of these items show the strengths and weaknesses of a marketing strategy that is still relevant in today's society. People think that his artwork is often directed toward everyone, and that it shows that there is no class system. Grudin states that "the crisis of the brand image has been recognized as an important contributing element in the reception of Warhol's work and in it's broader historical context."