Group items tagged

Grudin, Anthony. "A Sign of Good Taste: Andy Warhol and the Rise of Brand Image Advertising." Oxford University Press 33. Ohiolink. Web. 16 Nov. 2010. Andy Warhol's art was called "tasteless trash" by Kirk Varnedoe. However, Grudin believes that statement is very misleading. He states that, "Cambells, Brillo, and Coca Cola were being targeted at the working class in the late 50's, early 60's, and they were more likely to consume these brand named items." Warhol's recreation of these items show the strengths and weaknesses of a marketing strategy that is still relevant in today's society. People think that his artwork is often directed toward everyone, and that it shows that there is no class system. Grudin states that "the crisis of the brand image has been recognized as an important contributing element in the reception of Warhol's work and in it's broader historical context."

This review highlights the "high pitch" of the Surrealist movement in the 1930s and the 1940s. It incorporates multiple Surrealist artists, especially Salvador Dali. The author talks about the Surrealist exhibitions and their unique value that were considered to be "ideological spaces." It states that Dali was well-known artist, but eventually he became obsessed with commercialism. At this time period, society was based on consumerism and media advertisement that Dali got caught up in leading to his downfall.

scholarly. where is your MLA citation?

Shanes, Eric. "The Pop Art Tradition: Responding to Mass Culture." Parkstone Press International (2006): Ohiolink. Web. 16 Nov. 2010. Shanes traces the roots of popular mass culture in the late 18th century when the industrial and political revolutions industrialized the Western World. Pop Art is said to have originated from Surrealism in Britain when Eduardo Paolozzi, Peter Blake, and Richard Hamilton began exploring comic books, advertising, and folk culture. Artist, Claes Oldenberg, began works of art that connected to "store exhibitions," which filled galleries with common American objects. This emphasized and worshiped consumer goods.