A Tribe Called Next » Blog Archive » BROOKLYN SUPERHERO SUPPLY CO. - 0 views
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superhero supplies such as; grappling hooks, bottles of chaos and gravity, capes, invisibility paint, jars of anti-matter, secret identity kits, deflector braclets and more.
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love how the staff treat the products as real superhero supplies and customers as real superheros. They even get you to quote a superhero oath at checkout!
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This concept store is the brainchild of literary Dave Eggers and like all of our favourite comic book heroes - it has a dual identity. In reality, the store is a clever front for the non-profit (youth orientated) creative writing and tutoring centre, 826NYC. To enter 826NYC, you actually have to go through a swinging bookcase in the BBS store. Proceeds from the BBS store fund 826NYC directly to help young people with their creative writing skills. Amazing. Marc Jacobs and Kenneth Cole have both designed crime-fighting outfits for fundraising events here.