Beef Industry Must Expand Digital Marketing to Reach Young Consumers | Beef Marketing/Product Promotion content from BEEF Magazine - 0 views
-
Adriana Trujillo on 09 Jan 14The beef industry is seeking to spread the word about its sustainability efforts, especially to young, eco-conscious diners, experts say. "Our long-term sustainability is predicated on transparency and providing consumers with the information they need to make the decision to purchase beef," says tom McDonald of JBS Five Rivers Cattle Feeding