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The company became the first within the toy industry to adopt such an 'environmentally friendly' stance towards their packaging, which took approximately six years to develop. Adam Gendell, Sustainable Packaging Coalition Associate Director told Toy & Hobby Retailer, "Disney is rising to the challenge by reinventing its long-standing practices to set a new standard across its industry that is not only more sustainable but that will inform what generations of children will expect of packaging and its environmental impact."

Often taking up more than half of a product's unit volume, some studies indicate that product packaging accounts for nearly half of all household waste. Simple, powerful solutions for reducing packaging waste lie in finding more efficient ways to meet consumer demands. The adoption of manufacturing practices that satisfy marketing and quality requirements without over-packaging goods would be a great and necessary shift for more sustainable production standards.

Consumer demand, advances in material technology and legislation will push sustainable packaging to a $244 billion market by 2018, according to report by Smithers Para. The "Future of Sustainable Packaging to 2018" report found awareness among consumers is driving demand for sustainability, particularly packaging that has a smaller environmental footprint.

Staples earned the World Packaging Organization's Gold Award for implementing packaging that reduced the company's carbon footprint by 25,000 metric tons per year and cut corrugated cardboard consumption 20%. Staples worked with Packsize International to develop and implement the new packaging.

The growing amount of solid waste being added to landfills from product packaging is an environmental concern to Cisco. To address this, we strive to design packages that protect against shipping damage while minimizing material usage. Our employee-led "Pack It Green" Initiative, which promotes optimized packaging and order fulfillment, is a big part of this commitment.

A coalition of more than 20 public interest groups, sent a letter pressuring Kraft Foods to reduce its packaging waste. The group, calling themselves the Make It, Take It campaign, has asked Kraft to develop plans to design packaging from safe, sustainable materials using recycled content, while minimizing unnecessary packaging.

According to these goals, by the year 2022, Target will: source its own brand paper-based packaging from sustainably managed forests, eliminate expanded polystyrene from its brand packaging, add the How2Recycle label to its packaging, and create more demand for recycled packaging. Additionally, Target has partnered with The Recycling Partnership to fund improved recycling operations and education in cities and towns across the country. To date, more than 30 companies are behind The Recycling Partnership's work to improve recycling in more than 250 communities. Target is the organization's first retail partner.

Coca-Cola is working to stay ahead of consumers' sustainable packaging needs via such innovations as the recyclable PlantBottle, as well as by working with suppliers and maximizing the use of renewable materials, said Sarah Dearman, the company's head of sustainable packaging. "Our suppliers play a critical role by working together to advance innovation to help enable all parties to meet their goals," she said.

CVS Health has joined GreenBlue's Sustainable Packaging Coalition to advance efforts around reducing product packaging waste in collaboration with its suppliers. The Sustainable Packaging Coalition has more than 190 members, including Amazon, BASF, Dow Chemical, Johnson & Johnson, McDonald's, and more.

Pet care products company Hartz Mountain has redesigned its pet shampoo bottles to save 220,000 pounds of polymer across 10 million bottles, the company's director of packaging engineering tells Packaging Digest.

According to the report, rising environmental concerns and growing public awareness about eco-friendly products are expected to drive the rapid growth of sustainable packaging market over the forecast period. In particular, consumer demand for sustainable food product packaging is projected to be a large driver.

The European Commission released "Clean Energy for All Europeans," a new clean energy package that lays out plans to help the EU meet its climate targets under the Paris Agreement. The plans outlined in the package include cutting carbon emissions by 40% and increasing energy efficiency by 30% by 2030, phasing out coal subsidies, and more.

"Just 14% of plastic packaging is collected for recycling globally, one third ends up in the natural environment and if current trends continue, by 2050 our oceans could contain more plastics than fish, by weight," says Rob Opsomer, lead of the Ellen MacArthur Foundation's new plastics economy initiative. "We need to fundamentally rethink the way we produce, use and recover plastics, redesign plastic packaging and adopt common standards."

Finelite, a manufacturer of high-efficiency lighting systems, cut its waste production by 84 percent between 2005 and 2012 through using reusable packaging, Sustainable Plant reports. Through such innovations as replacing bubble wrap used to protect products with crinkled paper and so-called lean packaging, the company saved about $27,000 a year in garbage disposal costs, the article says.

Sustainable packaging and design is helping beverage brands promote themselves as eco-friendly without appearing less luxurious, write Fiona Bennie and Barbra Wright. Recyclable packaging can help, but it's only a first step. "[I]f we consider packaging in isolation from the rest of the system we will only ever manage to create minimal impact both financially and sustainably," they write.

Stakeholders are yet again criticizing the European Commission's Circular Economy Package. The original policy, released in December of last year, was denounced as insufficiently ambitious, resulting in its dismissal and a review process over the course of 2015. The Commission adopted the revised package on December 2nd, but some claim the new policy is even weaker than the original.

McDonald's announced Tuesday that it has set two ambitious environmental goals that it wants to achieve by 2025. The fast food giant wants to have 100% of its customer packaging come from renewable, recycled, or certified sources and have recycling available in all its restaurants. Currently, 50% of its guest packaging comes from sustainable sources and only 10% of its restaurants are recycling.

Packaging remains a considerable challenge for businesses looking to reduce their impacts, but innovators such as food-service supplier Eco-Products and Finnish startup Sulpac are helping to accelerate the transition to lower-impact models through cross-industry partnerships and sustainable packaging solutions.

When it comes to in-home recycling habits, Unilever and Johnson & Johnson have found the same thing: Not all packaging is treated equally. American households recycle empty bath and beauty bottles far less than their kitchen counterparts. Each company announced they would be reprising, and building upon, behavior change campaigns to encourage families to recycle, with an emphasis on bathroom product packaging.