First-ever Pilot to Verify Sustainable Beef in Canada Concludes - Yahoo Finance - 0 views
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Del Birmingham on 03 Jun 16As one of the country's largest Canadian beef purchasers, McDonald's Canada, through the Pilot tracked the journey of nearly 9,000 head of Canadian cattle, or the equivalent of 2.4 million patties. The cattle spent their entire lives, from 'birth to burger', raised on or handled by verified sustainable operations.