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Adriana Trujillo

Study: Many Consumers Willing to Pay More for, Switch to Completely Transparent Brands ... - 1 views

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    A new study reveals that consumers' demand for product transparency is on the rise - overall, they desire more product information and are inclined to be more loyal to brands that provide more detailed insights. About 40 percent say they would switch to a new brand if it offered full product transparency, and 81 percent say they would consider a brand's entire portfolio of products if they switched to that brand as a result of increased transparency.
Adriana Trujillo

Sustainable brands and big data set to go mainstream in 2014 | Guardian Sustainable Bus... - 0 views

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    "Conscious brands" that are aware of their societal and environmental impact will move into the mainstream in 2014, predicts FutureBrand strategy chief Tom Adams. "No more hair shirts or specialist brands, just products and services across categories that work with the grain of human nature, take sustainability for granted and position themselves around it," he writes
Del Birmingham

Over 36 Major Brands Pledge to Achieve Sustainable Cotton by 2025 - Press Releases on C... - 0 views

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    36 major brands and retailers have now signed up to the 100% by 2025 pledge, including four of Forbes magazine's list of the world's ten largest global apparel brands, and three of the top 10 UK clothing retailers.
Adriana Trujillo

Unilever 'Sustainable Brands' Grew 30% Faster Than Other Brands in 2015 · Env... - 0 views

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    About half of Unilever's growth last year came from its sustainable living brands, which grew 30 percent faster than the rest of the company's business, according to the Unilever Sustainable Living Plan annual progress report.
Adriana Trujillo

Target Tackles "Branded Trash" with New Recycling Initiatives - 0 views

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    According to these goals, by the year 2022, Target will: source its own brand paper-based packaging from sustainably managed forests, eliminate expanded polystyrene from its brand packaging, add the How2Recycle label to its packaging, and create more demand for recycled packaging. Additionally, Target has partnered with The Recycling Partnership to fund improved recycling operations and education in cities and towns across the country. To date, more than 30 companies are behind The Recycling Partnership's work to improve recycling in more than 250 communities. Target is the organization's first retail partner.
Adriana Trujillo

Toxic Chemicals Found in Kids' Clothes from Disney, Gap, 10 Other Brands · En... - 0 views

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    Disney, Burberry, Adidas and other major brands tested positive for hazardous chemicals in their children's clothes and shoes, according to a Greenpeace investigation.
Adriana Trujillo

Green Sells: Meaningful Brands Outperform the Stock Market - 0 views

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    New research documents that green products and meaningful brands deliver increased sales plus financial performance that outperforms the stock market.
Del Birmingham

Top 10 Sustainable Brands Talks of 2013 | Sustainable Brands - 0 views

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    There are strong signals pointing to the possibility of a thriving global economy - with health, dignity and happiness for all involved. The leading brands of tomorrow are seeing a wealth of opportunities in pursuing that possibility. They are reimagining their role in society, redesigning the ways they deliver value, and regenerating economic, environmental and social benefits as a result.
Adriana Trujillo

Unilever unveils biggest consumer facing brand campaign - Brand Republic News - 0 views

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    Unilever has today launched its biggest consumer-facing brand campaign to date, called 'Project Sunlight, a multi-million pound initiative that pushes the FMCG giant's sustainability message in all its global markets.
Adriana Trujillo

Carnival Corporation Launches New Brand, Creates New Travel Category for Social Impact ... - 0 views

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    Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world's largest travel and leisure company, today launched a new brand called fathom™, defining a new travel category it is calling "social impact travel," that will offer consumers authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs
Del Birmingham

Pulp Nonfiction: 'Out of Fashion' Campaign Targets Apparel Brands Contributing to Defor... - 0 views

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    The latest effort, the Out of Fashion campaign for forest-friendly fabrics - led by the Rainforest Action Network (RAN) - is calling on the "Fashion 15" group of companies - Ralph Lauren, Prada, LVMH, Tory Burch, Michael Kors, Vince, Guess, Velvet, L Brands, Forever 21, Under Armour, Footlocker, Abercrombie and Fitch, GAIAM and Beyond Yoga - to take responsibility for their supply chains and develop strong, time bound commitments to protect forests and human rights. With proven connections from human rights violations and forest destruction all the way to our store shelves, fashion companies can no longer ignore this critical issue.
Del Birmingham

Deforestation-linked palm oil still finding its way into top consumer brands | News | E... - 0 views

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    A new report by Greenpeace finds that palm oil suppliers to the world's largest brands have cleared more than 1,300 square kilometres of rainforest - an area the size of the city of Los Angeles - since the end of 2015.
Adriana Trujillo

Unilever's sustainable brands grow 50% faster than the rest of the business - 1 views

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    Brands in Unilever's sustainable living lineup, which include Hellmann's and Ben & Jerry's, fueled 60% of the company's growth last year, and are growing 50% faster than Unilever's other brands. "Our results show that sustainability is good for business, with increasing evidence that our 'sustainable living brands' do better," said CEO Paul Polman.
Adriana Trujillo

Sustainable Apparel Coalition Opens Access to Higg Index Tools to SME Brands, Retailers... - 2 views

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    The industry group Sustainable Apparel Coalition has opened use of its Higg Index suite of tools for measuring and evaluating supply chain impact to non-member small and medium-sized (SME) brands and retailers. SMEs may now take advantage of a special licence for full access to the Higg Index. The coalition, which has over 180 apparel, footwear and home textile company members, expects that increasing the number of SMEs participating in the Index will bolster reporting and impact a wider spectrum of the supply chain.
Adriana Trujillo

Greenpeace Reveals Brands Stumbling on the Catwalk to Toxin-Free Fashion | Sustainable ... - 0 views

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    Since the "Detox My Fashion" campaign launched in 2011, 76 fashion brands, retailers and suppliers have committed to remove toxic chemicals from their supply chains by 2020, accounting for a combined 15 percent of global textile production. For its 2016 Detox Catwalk, Greenpeace evaluated 19 of the committed fashion and sportswear companies to see which are on track to follow through.
Adriana Trujillo

http://www.greenpeace.org.uk/sites/files/gpuk/GPEA_Corporate%20Microbead%20Commitment%2... - 1 views

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    Greenpeace ranked the world's 30 largest cosmetic and personal care brands according to the strength of their commitments to eliminate microbeads from their products. Companies among the top-3 included Beiersdorf (joint first), Colgate-Palmolive (joint first), L Brands (joint first), Henkel (joint first), Clarins (joint second), Unilever (joint second), Reckitt Benckiser (joint third), L'Oréal Groupe (joint third), and others.
Adriana Trujillo

Amping Up Innovation: 20 Purpose-Driven Brands Rise to the Challenge of New Made to Mat... - 0 views

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    Target updated its Made to Matter product standards, which now require the 20 participating brands to meet at least one of its sustainability-driven criteria. The criteria include reducing waste and packaging, integrating circularity principles into production processes, eliminating the use of additives and "harsh" chemicals, and more.
Adriana Trujillo

United Kingdom : Primark joins Greenpeace's global Detox campaign - Apparel News United... - 0 views

  • British retail giant Primark joined the growing number of brands committing to eliminate all hazardous chemicals from its supply chain as part of Greenpeace's global Detox campaign.
  • British retail giant Primark joined the growing number of brands committing to eliminate all hazardous chemicals from its supply chain as part of Greenpeace's global Detox campaign.
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    British retail giant Primark joined the growing number of brands committing to eliminate all hazardous chemicals from its supply chain as part of Greenpeace's global Detox campaign.
Adriana Trujillo

LV, Versace, Dolce & Gabbana fail in Greenpeace's toxic chemicals test | News | Eco-Bus... - 0 views

  • The environmental campaign group said that 16 out of the 27 products from these brands were found containing toxic substances, including nonylphenol ethoxylates (NPEs). The highest concentration of NPEs was detected in a Louis Vuitton branded ballerina shoe.
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    Greenpeace said that 16 out of the 27 products from Dior, Dolce & Gabbana, Giorgio Armani, Hermès, Louis Vuitton, Marc Jacobs, Trussardi and Versace were found containing toxic substances, including nonylphenol ethoxylates (NPEs). The highest concentration of NPEs was detected in a Louis Vuitton branded ballerina shoe.
Adriana Trujillo

Watch Out Whole Foods? Walmart Aims To Drive Down Organic Prices With New Cheaper Line - 0 views

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    Starting this month, the big box giant aims to drive down the price of organic food nationwide with its new in-house line of 100 or so products in exclusive partnership with Wild Oats, a pioneering health brand of the 1980s. Walmart's new Wild Oats organic products - including kitchen cupboard staples like olive oil and black beans - will cost about 25 percent less than those sold by competitors, based on price comparisons of 26 national brands.
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