Study: Many Consumers Willing to Pay More for, Switch to Completely Transparent Brands ... - 1 views
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Adriana Trujillo on 20 Sep 16A new study reveals that consumers' demand for product transparency is on the rise - overall, they desire more product information and are inclined to be more loyal to brands that provide more detailed insights. About 40 percent say they would switch to a new brand if it offered full product transparency, and 81 percent say they would consider a brand's entire portfolio of products if they switched to that brand as a result of increased transparency.