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H&M is running a series of print ads in British newspapers to promote its "Conscious" line of eco-friendly clothing, and to tout a clothing-collection service that rewards shoppers with a £5 discount voucher for each bag of used clothes they drop off at a branch of H&M. "We want to inspire people to make a difference and engage with our customers to do things that are more sustainable," says Linda Maggs, H&M's sustainability manager.

H&M, the second-largest clothing retailer in the world, is working with German textile recycler SOEX Group on a system where previously used fibers would make up the majority of the material they use in clothing manufacturing. H&M's head of sustainability, Anna Gedda, says the company has collected 34,000 pounds of waste since the program began.

H&M has negotiated agreements this year that make the Sweden-based fast-fashion retailer the sole customer of two factories in Bangladesh and a third in Cambodia, a move designed to give the retailer more control over working conditions and wages for the people who make its clothes. "We see these a little like test centers where we can try out different things that we can then push out on a larger scale in the entire supply chain," said social sustainability manager Anna Gedda

H&M has just closed the loop on itself. The Swedish apparel chain, which in February 2013 became the first retailer to launch a global textile take-back program, is set to debut its inaugural collection of products made from those same recycled fibers.

Recycling clothes is hard, thanks to mixed materials used to make them and the poor quality of recycled cotton. That's why fast fashion retailer H&M is now offering an annual $1 million prize for winners who can come up with better ways to recycle what we wear.

Worn Again has developed a first-of-its-kind textile-to-textile chemical recycling technology . the aim is for this unique process to enable the 'recaptured' polyester and cellulose from cotton to be spun into new fabric, creating a circular resource model for textiles. H&M and Kering's PUMA brand will monitor the testing.

"Trend Report: The Future of Sustainable Fashion" (H&M Foundation and Accenture) identifies five megatrends driving sustainable innovation in the fashion industry based on an analysis of 3,000 applications submitted for the H&M Foundation's 2017 Global Change Award: the sharing economy, digitalization, biodesign, re-selling and re-design, and innovative recycling.

H&M, one of the most eco-conscious fashion stores out there, has been battling against just that since 2013, and is hoping to enlist the help if its customers with a powerful new video. Entitled Bring it on, a short film shows what happens to the garments you recycle, from being turned into new fabrics for new clothes to being used as cleaning clothes. In doing this, it hopes to collect 25,000 tonnes of unwanted clothes per year by 2020. 

H&M's "Bring It On" campaign encourages customers to recycle unwanted clothing at local stores, with Londoners getting a gift voucher worth about $6.25 in exchange. The company aims to collect more than 27,500 tons of used clothing and donate the funds from the garments toward textile recycling and human rights organizations.

H&M's sustainable fashion collection, Conscious Exclusive, hits stores this week. The eco-fashion line is the brainchild of the Swedish retailer and eco-design think tank EVER Manifesto, whose founders, Elizabeth von Guttman and Alexia Niedzielski, model the collection alongside supermodel Amber Valletta. 

H&M's new Conscious Exclusive collection showcases clothing made of sustainable materials such as hemp, organic linen and organic leather.

Green is upping its fashion game. In the latest move linking the young and chic to sustainability, the world's two largest fashion brands -- H&M and Zara -- have agreed to partner with nonprofit Canopy, backing its "Fashion Loved By Forest" campaign, an effort to rid rayon and viscose clothing of all traces of ancient and endangered forests.

H&M, Unilever, Nestlé and several other leading companies and investors have committed to reporting climate change through the Climate Change Reporting Framework or other comparable frameworks as a matter of fiduciary duty, whether or not required by current regulation.

A few basic (and often profitable) changes in a factory's manufacturing process can go a long way in cutting down pollution. That's the takeaway from Clean by Design, a new alliance between NRDC, major clothing brands-including Target, Levi's, Gap, and H&M-and Chinese textile manufacturing experts.

Conscious Commerce, founded by actress Olivia Wilde, partnered with H&M to launch a Conscious Exclusive shop in New York City's Times Square, which houses clothing made from sustainable materials

H&M, Eddie Bauer, The North Face, Marmot, Mammut, Helly Hansen, Outdoor Research, DownLinens, Down & Feather Co. and other leading international fashion, bedding and outdoor brands have adopted the Textile Exchange's Responsible Down Standard, a third-party certification standard that can be applied to any waterfowl-based supply chain to help ensure humane treatment of animals from gosling to end product.

Millions of trees are disappearing every year into the clothing on our backs. They're being felled to manufacture dissolving pulp, a key ingredient for fabrics such as rayon/viscose, modal and lyocell. Even worse, much of that pulp is wasted. That revelation was the impetus behind an apparel industry campaign created both to raise awareness of this issue and to nip it in the bud. More than two dozen fashion and apparel companies - including retailers and producers - are involved with the "Fashion Loved by Forest" initiative. They include Eileen Fisher, H&M, Levi Strauss, Lululemon Athletica, Marks & Spencer, Patagonia and Prana.

Five fashion companies -- Eileen Fisher, H&M, Kering, Zero + Maria Cornejo and Loomstate -- now belong to the Fashion Positive PLUS initiative and will help develop "circular solutions" for clothing materials that can be used and reused. The goal of the Cradle to Cradle Products Innovation Institute's initiative is to improve commonly used materials, including dyes and yarns, so they have positive health impacts while also promoting change in the industry.

The fashion and textile industries continue to make strides towards circular models with the emergence of new resources and technologies that make a sustainable shift easier than ever before. The Cradle to Cradle Products Innovation Institute's Fashion Positive Initiative has unveiled a set of online resources designed to rapidly increase environmental and social outcomes in the fashion industry, while the H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel have uncovered a new hydrothermal process that fully separates and recycles fabric blends that can then be reused directly without any quality loss.

The Ellen MacArthur Foundation launched the Circular Fibres Initiative, a multi-stakeholder effort to build a circular economy for textiles. Nike and H&M have joined the initiative as corporate sponsors. The C&A Foundation, the Danish Fashion Institute, Fashion for Good, Cradle to Cradle, and Mistra Future Fashion will also participate in the initiative.

Following the Rana Plaza garment factory collapse that killed 1,134 people in 2013, Fashion Revolution and Ethical Consumer were compelled to demand more transparency from the fashion industry. To help the public learn where their clothes came from and how they were made, they began publishing the Fashion Transparency Index assessing top selling global brands. Levi's, Inditex, H&M, and adidas were among the top scorers in 2016.