Why Sustainability Meant Opportunity to Innovate for Nike | INSEAD Knowledge - 0 views
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Del Birmingham on 17 Jul 15Nike identified water inadequacy and resource cost volatility among the risks, opportunities and challenges surrounding its business. This became the driving force behind the forging of the relationship between Nike and Dutch award-winning startup DyeCoo, a Dutch company that launched the world's first ever industrial dyeing machine that uses high pressure carbon dioxide (CO2) as a replacement for water to dye polyester.