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Lego Group today pledged to work with its suppliers to reduce total carbon emissions as it joins the World Wildlife Federation's Climate Savers program. If Lego reduced CO2 emissions directly related to toy production at Lego factories by a minimum of 10 percent - the target - this would remove about 10,000 metric tons of CO2 emissions, the toy manufacturer says.

The Lego Group is making good on its promise to spend 1 billion Danish Krone ($150.5 million) to develop new sustainable materials for its plastic Lego toys and packaging materials. This includes the establishment of the Lego Sustainable Materials Centre in Billund, Denmark.

Lego is putting cash before kids and the environment, says a Greenpeace report that calls on the world's biggest toy company to stop making toys with Shell's branding. Greenpeace says the oil giant is threatening the Arctic and that Shell is using Lego to neutralize controversy over its climate impacts and plans to drill for oil in the Arctic.

The LEGO Group announced plans to invest approximately $150.5 million in R&D to identify and implement new, sustainable raw material input for its product and packaging manufacturing process

Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group

Lego is pumping millions of dollars into its quest to find new, sustainable materials for its popular plastic toy bricks. While the company's goal with this initiative is to build better toys, it may end up shifting the plastics industry away from its oil-based roots.

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called "Everything Is NOT Awesome," aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling.

The Lego Group has set a goal to source 100% of its electricity from renewables by 2020. In support of the goal, Lego's parent company Kirkbi has acquired a 32% stake in Dong Energy's Borkum Riffgrund 1 wind farm off the coast of Germany. Lego CEO Jorgen Vig Knudstorp said the company would continue to look for opportunities to invest in renewables. In addition, he said, it is working to boost recycling and cut down on packaging in an effort to be more sustainable

Here's how some of the biggest toy brands are making strides toward protecting the planet's natural resources

A coalition of major corporations including Walmart, Target, Kellogg, Dell, The LEGO Group and more than 100 others reduced the combined carbon emissions of their supply chains by 633 million tons of carbon dioxide and saved $19.3 billion for their companies in 2018, according to a new report from the Carbon Disclosure Project (CDP)