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IKEA is launching a campaign aimed at persuading its customers to stock up on energy-efficient light bulbs while highlighting the company's commitment to stop selling nonefficient bulbs by 2016. "This is a sustainability campaign but also a brand campaign. We need to explain what we stand for and celebrate that," says Peter Wright, IKEA's UK and Ireland marketing manager

The UN Framework Convention on Climate Change (UNFCCC) launched 'We're Accelerating Climate Action,' a global campaign to raise awareness of the steps being taken worldwide by companies, cities, and investors to curb GHG emissions. The UNFCCC launched this campaign to promote the actions of the more than 11,000 companies, cities, and investors that have submitted their GHG reduction initiatives on the NAZCA online portal

British retail giant Primark joined the growing number of brands committing to eliminate all hazardous chemicals from its supply chain as part of Greenpeace's global Detox campaign.

Stand For Trees, a collaboration led by non-profit CodeREDD, is running a first-of-its kind consumer campaign that enables everyone - as opposed to just companies - to purchase verified carbon offsets. What's most remarkable about this is the unprecedented success of the main engagement tool the campaign is relying on - a video by social media celebrity Prince Ea, entitled Dear Future Generations: Sorry. It broke the record for most viral environmental campaign to date with more than 20 million views in its first 24 hours and over 50 million views in the first week. There could hardly be a better example of mainstreaming an important sustainability message. 

REI reported a 9.3% jump in sales last year, when it launched a Black Friday campaign encouraging consumers to go outside rather than shop and closed its stores on the major shopping day. The outdoor retailer also grew its co-op membership by 7.3% in 2015, and now boasts more than 6 million members.

The Environmental Defense Fund launched an advertising campaign to protest the proposed cuts to the Environmental Protection Agency's budget. The ad warns that cutting EPA funding could lead to increased health issues, more pollution and increased levels of lead in drinking water.

Cosmetics brand Garnier launched an awareness campaign in the U.S. to promote the importance of properly recycling beauty product packaging in bathrooms, in partnership with DoSomething.org. The initiative aims to divert 10 million beauty products from the landfill by the end of 2017.

Unilever has today launched its biggest consumer-facing brand campaign to date, called 'Project Sunlight, a multi-million pound initiative that pushes the FMCG giant's sustainability message in all its global markets.

activists with Rainforest Action Network (RAN) delivered a set of demands to local food giant PepsiCo, Inc. regarding the company's use of the controversial food additive palm oil in its products. RAN recently announced a new national campaign to remove "Conflict Palm Oil" responsible for rainforest destruction, human rights violations and carbon pollution from America's snack foods.

Green is upping its fashion game. In the latest move linking the young and chic to sustainability, the world's two largest fashion brands -- H&M and Zara -- have agreed to partner with nonprofit Canopy, backing its "Fashion Loved By Forest" campaign, an effort to rid rayon and viscose clothing of all traces of ancient and endangered forests.

Greenpeace is launching a new ClickClean ad campaign aimed at persuading tech companies such as Amazon and Twitter to buy more of their energy from renewable sources. A previous campaign persuaded Google, Facebook and Apple to boost their green-energy purchases

WildAid is running a campaign featuring celebrities biting their fingernails in an attempt to drive home the message that rhino horns -- widely consumed in Asia as a traditional remedy -- are made of the same material found in human nails and hair. That could blunt demand for the horns, helping conservationists defeat poachers who are pushing rhinos toward extinction.

When it comes to in-home recycling habits, Unilever and Johnson & Johnson have found the same thing: Not all packaging is treated equally. American households recycle empty bath and beauty bottles far less than their kitchen counterparts. Each company announced they would be reprising, and building upon, behavior change campaigns to encourage families to recycle, with an emphasis on bathroom product packaging.  

In a dystopian portrayal of the future, the landscape is rife with fires, rising seas, and thick clouds billowing from power plant smokestacks; humans must wear gas masks for their own survival. This apocalyptic vision is captured in a series of photos featuring 8 popular Vietnamese singers, actors and dance artists as part of a new anti-coal campaign. Pollution from coal-fired power plants already causes an estimated 4,300 premature deaths in Vietnam annually, yet the country has the third largest pipeline of new coal plants in the world - behind only China and India.

Sky broadcasting company in the UK released a campaign to reduce plastic waste in oceans and along beaches. The #OceanRescue campaign features celebrity-led educational segments that give viewers tips for reducing plastic waste.

After less than two intensive months of campaigning for change in the foodservice industry, The Humane League has proudly announced further progress. Compass Group has announced it will join Aramark and Sodexo, the nation's largest foodservice companies, in making major changes to their animal welfare policies.

Deliver Change, a UK-based non-profit focused on sustainable technology projects, launched a campaign this week called "Let's make air pollution visible," which aims to bring together businesses, policy makers and local groups to solve the problem of air pollution in the UK. Deliver Change is also piloting its air-quality monitoring network, AirSensa, to collect data on air pollution in UK cities. 

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called "Everything Is NOT Awesome," aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling.

Out of Fashion campaign for forest-friendly fabrics - led by the Rainforest Action Network (RAN) - is calling on the "Fashion 15" group of companies - to take responsibility for their supply chains and develop strong, time bound commitments to protect forests and human rights.

The latest effort, the Out of Fashion campaign for forest-friendly fabrics - led by the Rainforest Action Network (RAN) - is calling on the "Fashion 15" group of companies - Ralph Lauren, Prada, LVMH, Tory Burch, Michael Kors, Vince, Guess, Velvet, L Brands, Forever 21, Under Armour, Footlocker, Abercrombie and Fitch, GAIAM and Beyond Yoga - to take responsibility for their supply chains and develop strong, time bound commitments to protect forests and human rights. With proven connections from human rights violations and forest destruction all the way to our store shelves, fashion companies can no longer ignore this critical issue.