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Frederik Van Zande

The Paradox of Choice: Why More is Less - 0 views

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choise e-marketing paradox product user experience

shared by Frederik Van Zande on 14 May 08 - Cached
  • Frederik Van Zande on 14 May 08
     
    Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable
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