10 Harsh Truths About Corporate Blogging | How-To | Smashing Magazine - 1 views
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Frederik Van Zande on 10 Aug 09I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to "get" blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish.