Every time I have a thought, I take an action online and Google it. So [online tracking] does build up these incredibly rich dossiers. One question is: Is knowing your name the right definition of anonymity? Right now, that is considered anonymous. If they don't know your name, they're not covered by laws that regulate personally identifiable information. And that's what the Federal Trade Commission is considering — that the definition of personal information should be expanded beyond name and Social Security number. Another thing that [online tracking] raises is sensitive information. So if you're looking at gay websites, then you're labeled as gay in some database somewhere and then you're followed around and sold on some exchange as gay, and you just may not want that to happen. So I feel like there are some categories that we as a society may not want collected: our political affiliation, our diseases, our income levels and many other things."