“Awesomeness” doesn’t necessarily have to mean “life-changing wisdom from the fountain of genius.” Sometimes it just means holding yourself to a higher standard in your day-to-day content and avoiding getting into a rut just for the sake of consistency.
And wherever you produce content — videos, podcasts, blogs, ads, Facebook — it’s more important than ever that you focus on what you have to offer instead of searching for widgets and plug-ins and toolbars to help you offer it slightly better.
The days when people would idly surf the Web, grazing on what they could find, are largely over. Today, we've largely surrendered the discovery process to our social networks, feeding off the great links our friends have found and liked enough to share.
Which means that consistency and audience loyalty aren't going to be enough anymore. You're going to need to make sure that everything you create is erupting with potential to be shared. Then you'll find the process is all around a heck of a lot easier.
