Anti-piracy tool will harvest and market your emotions - Computerworld Blogs - 0 views
blogs.computerworld.com/...l_harvest_market_your_emotions
neurocinematics marketing advertising film media surveillance Orwell
shared by Ed Webb on 04 Nov 10
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After being awarded a grant, Aralia Systems teamed up with Machine Vision Lab in what seems like a massive invasion of your privacy beyond "in the name of security." Building on existing cinema anti-piracy technology, these companies plan to add the ability to harvest your emotions. This is the part where it seems that filmgoers should be eligible to charge movie theater owners. At the very least, shouldn't it result in a significantly discounted movie ticket? Machine Vision Lab's Dr Abdul Farooq told PhysOrg, "We plan to build on the capabilities of current technology used in cinemas to detect criminals making pirate copies of films with video cameras. We want to devise instruments that will be capable of collecting data that can be used by cinemas to monitor audience reactions to films and adverts and also to gather data about attention and audience movement. ... It is envisaged that once the technology has been fine tuned it could be used by market researchers in all kinds of settings, including monitoring reactions to shop window displays."
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the technology will enable companies to cash in on your emotions and sell that personal information as marketing data
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"Within the cinema industry this tool will feed powerful marketing data that will inform film directors, cinema advertisers and cinemas with useful data about what audiences enjoy and what adverts capture the most attention. By measuring emotion and movement film companies and cinema advertising agencies can learn so much from their audiences that will help to inform creativity and strategy.”
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hey plan to fine-tune it to monitor our reactions to window displays and probably anywhere else the data can be used for surveillance and marketing.
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In George Orwell's novel 1984, each home has a mandatory "telescreen," a large flat panel, something like a TV, but with the ability for the authorities to observer viewers in order to ensure they are watching all the required propaganda broadcasts and reacting with appropriate emotions. Problem viewers would be brought to the attention of the Thought Police. The telescreen, of course, could not be turned off. It is reassuring to know that our technology has finally caught up with Oceania's.