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ten years earlier, in an essay for Vogue, he described in detail the spread of social media and its totalizing effects on our lives. In the technological future, he wrote, “each of us will be both star and supporting player.” Every one of our actions during the day, across the entire spectrum of domestic life, will be instantly recorded on video-tape. In the evening we will sit back to scan the rushes, selected by a computer trained to pick out only our best profiles, our wittiest dialogue, our most affecting expressions filmed through the kindest filters, and then stitch these together into a heightened re-enactment of the day. Regardless of our place in the family pecking order, each of us within the privacy of our own rooms will be the star in a continually unfolding domestic saga, with parents, husbands, wives and children demoted to an appropriate supporting role.

this description almost perfectly captures the behavior of the average user of Facebook, Instagram, etc.

Ballard wrote a 1977 short story called “The Intensive Care Unit,” in which—writes the site Ballardian---“ordinances are in place to prevent people from meeting in person. All interaction is mediated through personal cameras and TV screens.”

“Now everybody can document themselves in a way that was inconceivable 30, 40, 50 years ago,” Ballard notes, “I think this reflects a tremendous hunger among people for ‘reality’—for ordinary reality. It’s very difficult to find the ‘real,’ because the environment is totally manufactured.” Like Jean Baudrillard, another prescient theorist of postmodernity, Ballard saw this loss of the "real" coming many decades ago. As he told I-D in 1987, “in the media landscape it’s almost impossible to separate fact from fiction.”

by taking up military history, Gladwell’s half-witted didacticism threatens to convince millions of people that the only solution to American butchery is to continue shelling out for sharper and larger knives

Although the phrase “Bomber Mafia” traditionally refers to the pre-World War II staff and graduates of the Air Corps Tactical School, Gladwell’s book expands the term to include both kooky tinkerers and buttoned-down military men. Wild, far-seeing mavericks, they understood that the possibilities of air power had only just been breached. They were also, as Gladwell insists at various points, typical Gladwellian protagonists: secluded oddballs whose technical zealotry and shared mission gave them a sense of community that propelled them beyond any station they could have achieved on their own.

Gladwell’s narrative is transmitted as seamlessly as the Wall Street or Silicon Valley koans that appear atop LinkedIn profiles, Clubhouse accounts, and Substack missives.

Gladwell has built a career out of making banality seem fresh

Drawing a false distinction between the Bomber Mafia and the British and American military leaders who preceded them allows Gladwell to make the case that a few committed brainiacs developed a humane, “tactical” kind of air power that has built the security of the world we live in today.

By now, the press cycle for every Gladwell book release is familiar: experts and critics identify logical flaws and factual errors, they are ignored, Gladwell sells a zillion books, and the world gets indisputably dumber for it.

“What actually happened?” Gladwell asks of the Blitz. “Not that much! The panic never came,” he answers, before favorably referring to an unnamed “British government film from 1940,” which is in actuality the Academy Award-nominated propaganda short London Can Take It!, now understood to be emblematic of how the myth of the stoic Brit was manufactured.

Gladwell goes to great pains to portray Curtis “Bombs Away” LeMay as merely George Patton-like: a prima donna tactician with some masculinity issues. In reality, LeMay bears a closer resemblance to another iconic George C. Scott performance, one that LeMay directly inspired: Dr. Strangelove’s General Buck Turgidson, who at every turn attempts to force World War III and, at the movie’s close, when global annihilation awaits, soberly warns of a “mineshaft gap” between the United States and the Commies. That, as Gladwell might phrase it, was the “real” Curtis LeMay: a violent reactionary who was never killed or tried because he had the luck to wear the brass of the correct country on his uniform. “I suppose if I had lost the war, I would have been tried as a war criminal,” LeMay once told an Air Force cadet. “Fortunately, we were on the winning side.”

Why would Malcolm Gladwell, who seems to admire LeMay so much, talk at such great length about the lethality of LeMay’s Japanese firebombing? The answer lies in what this story leaves out. Mentioned only glancingly in Gladwell’s story are the atomic bombs dropped on Japan. The omission allows for a stupid and classically Gladwell argument: that indiscriminate firebombing brought a swift end to the war, and its attendant philosophical innovations continue to envelop us in a blanket of security that has not been adequately appreciated

While LeMay’s 1945 firebombing campaign was certainly excessive—and represented the same base indifference to human life that got Nazis strung up at Nuremberg—it did not end the war. The Japanese were not solely holding out because their military men were fanatical in ways that the Americans weren’t, as Gladwell seems to suggest, citing Conrad Crane, an Army staff historian and hagiographer of LeMay’s[1]; they were holding out because they wanted better terms of surrender—terms they had the prospect of negotiating with the Soviet Union. The United States, having already developed an atomic weapon—and having made the Soviet Union aware of it—decided to drop it as it became clear the Soviet Union was readying to invade Japan. On August 6, the United States dropped a bomb on Hiroshima. Three days later, and mere hours after the Soviet Union formally declared war on the morning of August 9, the Americans dropped the second atomic bomb on Nagasaki. An estimated 210,000 people were killed, the majority of them on the days of the bombings. It was the detonation of these bombs that forced the end of the war. The Japanese unconditional surrender to the Americans was announced on August 15 and formalized on the deck of the USS Missouri on September 2. As historians like Martin Sherwin and Tsuyoshi Hasegawa have pointed out, by dropping the bombs, the Truman administration had kept the Communist threat out of Japan. Imperial Japan was staunchly anticommunist, and under American post-war dominion, the country would remain that way. But Gladwell is unequipped to supply the necessary geopolitical context that could meaningfully explain why the American government would force an unconditional surrender when the possibility of negotiation remained totally live.

In 1968, he would join forces with segregationist George Wallace as the vice-presidential candidate on his “American Independent Party” ticket, a fact literally relegated to a footnote in Gladwell’s book. This kind of omission is par for the course in The Bomber Mafia. While Gladwell constantly reminds the reader that the air force leadership was trying to wage more effective wars so as to end all wars, he cannot help but shove under the rug that which is inconvenient

This is truly a lesson for the McKinsey set and passive-income crowd for whom The Bomber Mafia is intended: doing bad things is fine, so long as you privately feel bad about it.

The British advocacy group Action on Armed Violence just this month estimated that between 2016 and 2020 in Afghanistan, there were more than 2,100 civilians killed and 1,800 injured by air strikes; 37 percent of those killed were children.