Mr. Potash has led OverDrive into strategic relationships with Microsoft Corporation, Adobe Systems, Inc., and hundreds of leading media companies and retailers. During the 90's, OverDrive began offering print-to-digital conversion services to publishers, and eCommerce solutions for retailers in the trade, academic, and consumer markets. Since 2000, Mr. Potash launched Content Reserve, which has grown to become the world's leading distribution network for eBooks and digital media with over 100,000 products from 500 publishers. During 2002 OverDrive expanded its digital content services to public, academic, and corporate libraries with the launch of Digital Library Reserve.
Mr. Potash has served as President and as a Board member for the International Digital Publishing Forum (www.idpf.org), an international standards body and trade association for digital book applications.