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The Entertainment, Media and Technology Industry Team at Sheppard Mullin is a full-service multi-disciplinary group representing the major motion picture studios, television networks and other domestic and international entertainment, media and communications companies in all areas, including: motion picture and television development finance, production and distribution advertising/sweepstakes branded entertainment games intellectual property licensing and merchandising mergers, corporate finance, acquisitions and other strategic corporate transactions music First Amendment convergence, online/technology publishing sports

Transforming Technology Transfer from a Cost Center into a Profit Center Are your intellectual assets working hard enough? It’s a troubling question. Every year, universities, businesses, and government agencies lose millions of dollars in uncollected license fees, avoidable legal expenses, and missed opportunities. Even the most heroic efforts from Technology Transfer Offices aren’t enough. Constantly growing caseloads, paperwork, and reporting requirements keep them swamped. So researchers can’t access critical information. Invention disclosures and legal filings are missed. And valuable marketing opportunities fall between the cracks. KSS TechTracS® changes all this.

Lawrence Aldrich President and Chief Executive Officer (CEO) Larry Aldrich is an attorney with over 25 years of proven leadership abilities in diverse business positions. As President and CEO he is responsible for various corporate departments at UPH, including Legal/Risk, Information Systems, Electronic Medical Records, Marketing/Business Development/Contracts Administration and Facilities. Prior to joining UPH, Larry was the founding Chief Operating Officer at The Critical Path Institute (C-Path), a non-profit medical research organization focused on improving the safety and efficacy of the drug development process through the U.S. Food and Drug Administration. He also served as the president and CEO of Tucson Newspapers. Larry received his law degree from Tulane Law School and his civil engineering degree from Georgia Institute of Technology.

Beginning Friday

drugstores across the nation will be able to pick up something new: a test to scan their genes for a propensity for Alzheimer's disease, breast cancer, diabetes and other ailments.

The test also claims to offer a window into the chances of becoming obese, developing psoriasis and going blind. For those thinking of starting a family, it could alert them to their risk of having a baby with cystic fibrosis, Tay-Sachs and other genetic disorders. The test also promises users insights into how caffeine, cholesterol-lowering drugs and blood thinners might affect them.

Steven Potash is President and CEO of OverDrive, Inc., a digital media company he founded in 1986. Under his leadership, OverDrive has become a leading digital media distributor and Digital Rights Management (DRM) clearinghouse for hundreds of leading publishers, studios, and media producers in the US and abroad. OverDrive distributes over 100,000 premium eBook, audiobook, music, and video titles to a network of over 6,000 libraries and online retail websites.

Mr. Potash has led OverDrive into strategic relationships with Microsoft Corporation, Adobe Systems, Inc., and hundreds of leading media companies and retailers. During the 90's, OverDrive began offering print-to-digital conversion services to publishers, and eCommerce solutions for retailers in the trade, academic, and consumer markets. Since 2000, Mr. Potash launched Content Reserve, which has grown to become the world's leading distribution network for eBooks and digital media with over 100,000 products from 500 publishers. During 2002 OverDrive expanded its digital content services to public, academic, and corporate libraries with the launch of Digital Library Reserve. Mr. Potash has served as President and as a Board member for the International Digital Publishing Forum (www.idpf.org), an international standards body and trade association for digital book applications.

Prior to OverDrive, Mr. Potash was active in the practice of law, served as Special Counsel to the Ohio Attorney General, served as an acting Municipal Judge, and authored technology columns for the American Bar Association Journal. A native of Cleveland, Ohio, he earned a B.A. in Journalism from Ohio State and his J.D. from the Cleveland Marshall College of Law. He is currently licensed to practice law in Ohio and federal courts. He lives in Cleveland with his wife Loree.