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Latest Blog Posts Top 10 Questions Businesses Asked Us About Facebook Marketing John Clevenger 02-Jul-2010

Integrated Arts Marketing The rapid adoption of Facebook, Twitter, LinkedIn and other social networking sites has brought a sea change to the way people communicate, interact and relate. Initially these social media channels were used exclusively for social interaction; but today they are integral parts of Fortune 500 corporate communications. Any organization that wants to succeed must effectively leverage social media. Traditional marketing channels are increasingly ineffective as the primary marketing strategy. Social media marketing is the wave of the future, and it produces truly remarkable results.

Strategic marketing: an introduction By Tony Proctor

Microsoft Dynamics is largely present in just about every software market but medical. And they’re missing out big time. The United States healthcare IT market is growing at about 13% per year and is expected to reach $35 billion in 20111. The biggest opportunity for growth in the industry is among ambulatory care physician practices, partly due to the Stimulus Bill requiring the use of electronic health records (EHR) systems by 2015.

MOUNTAIN VIEW, Calif. and REDMOND, Wash. – Jan. 20, 2010 – Intuit Inc. (Nasdaq: INTU) and Microsoft Corp. (Nasdaq: MSFT) plan to create new opportunities for software developers to deliver and market Web applications to small business customers through the Intuit App Center. The two companies plan to integrate the capabilities of their cloud services platforms ­– the Intuit Partner Platform and Microsoft Windows® Azure platform™ – to enable developers and channel partners to deliver solutions to the millions of employees within businesses that use QuickBooks® financial software. In addition, the two companies will provide small businesses with Microsoft’s cloud-based productivity applications via the Intuit App Center.

s two leading technology platform providers to small businesses, Intuit and Microsoft are creating a vast ecosystem of more than 750,000 development firms and channel partners to create more new innovative applications and services that will reach the market more quickly.

Lawrence Aldrich President and Chief Executive Officer (CEO) Larry Aldrich is an attorney with over 25 years of proven leadership abilities in diverse business positions. As President and CEO he is responsible for various corporate departments at UPH, including Legal/Risk, Information Systems, Electronic Medical Records, Marketing/Business Development/Contracts Administration and Facilities. Prior to joining UPH, Larry was the founding Chief Operating Officer at The Critical Path Institute (C-Path), a non-profit medical research organization focused on improving the safety and efficacy of the drug development process through the U.S. Food and Drug Administration. He also served as the president and CEO of Tucson Newspapers. Larry received his law degree from Tulane Law School and his civil engineering degree from Georgia Institute of Technology.

Transforming Technology Transfer from a Cost Center into a Profit Center Are your intellectual assets working hard enough? It’s a troubling question. Every year, universities, businesses, and government agencies lose millions of dollars in uncollected license fees, avoidable legal expenses, and missed opportunities. Even the most heroic efforts from Technology Transfer Offices aren’t enough. Constantly growing caseloads, paperwork, and reporting requirements keep them swamped. So researchers can’t access critical information. Invention disclosures and legal filings are missed. And valuable marketing opportunities fall between the cracks. KSS TechTracS® changes all this.

Beginning Friday

drugstores across the nation will be able to pick up something new: a test to scan their genes for a propensity for Alzheimer's disease, breast cancer, diabetes and other ailments.

The test also claims to offer a window into the chances of becoming obese, developing psoriasis and going blind. For those thinking of starting a family, it could alert them to their risk of having a baby with cystic fibrosis, Tay-Sachs and other genetic disorders. The test also promises users insights into how caffeine, cholesterol-lowering drugs and blood thinners might affect them.

A survey of 600 developers by Mashery reported that 69% of respondents said Amazon, Google, and Twitter were the most popular API’s they were using.

Amazon and Netflix jointly published a great case study and announced Netflix would move more infrastructure into Amazon’s Cloud.

A wonderful post on CNet talks about Goldman Sachs’ findings for the Cloud.  There were a ton of them including:           – A ranked list of apps moving into the Cloud.  Web Conferencing and Salesforce Automation were #1 and #2. 

Steven Potash is President and CEO of OverDrive, Inc., a digital media company he founded in 1986. Under his leadership, OverDrive has become a leading digital media distributor and Digital Rights Management (DRM) clearinghouse for hundreds of leading publishers, studios, and media producers in the US and abroad. OverDrive distributes over 100,000 premium eBook, audiobook, music, and video titles to a network of over 6,000 libraries and online retail websites.

Mr. Potash has led OverDrive into strategic relationships with Microsoft Corporation, Adobe Systems, Inc., and hundreds of leading media companies and retailers. During the 90's, OverDrive began offering print-to-digital conversion services to publishers, and eCommerce solutions for retailers in the trade, academic, and consumer markets. Since 2000, Mr. Potash launched Content Reserve, which has grown to become the world's leading distribution network for eBooks and digital media with over 100,000 products from 500 publishers. During 2002 OverDrive expanded its digital content services to public, academic, and corporate libraries with the launch of Digital Library Reserve. Mr. Potash has served as President and as a Board member for the International Digital Publishing Forum (www.idpf.org), an international standards body and trade association for digital book applications.

Prior to OverDrive, Mr. Potash was active in the practice of law, served as Special Counsel to the Ohio Attorney General, served as an acting Municipal Judge, and authored technology columns for the American Bar Association Journal. A native of Cleveland, Ohio, he earned a B.A. in Journalism from Ohio State and his J.D. from the Cleveland Marshall College of Law. He is currently licensed to practice law in Ohio and federal courts. He lives in Cleveland with his wife Loree.

Certification Partners delivers industry-leading IT certifications and training courses through high schools, online universities, training companies, industry associations and companies. We have more than 140,000 alumni globally who have succeeded with our three proprietary credentials in the IT and telephony markets: CIW, CTP and CCNT. Through our Select Partners® program, we deliver industry-leading training for our name-brand partners in IT and Finance credentialing organizations, and professional associations. We help students become professionals and we help professionals develop the skills to strengthen their careers.