Challenges: Some Ugly Truths
The challenges of building—and living with—an XML workflow are clear enough. The return on investment is a long-term proposition.
Regardless of the benefits XML may provide, the starting reality is that it represents a very different way of doing things than the one we are familiar with. The Word Processing and Desktop Publishing paradigm, based on the promise of onscreen, WYSIWYG layout, is so dominant as to be practically inescapable. It has proven really hard to get from here to there, no matter how attractive XML might be on paper.
A considerable amount of organizational effort and labour must be expended up front in order to realize the benefits. This is why XML is often referred to as an “investment”: you sink a bunch of time and money up front, and realize the benefits—greater flexibility, multiple output options, searching and indexing, and general futureproofing—later, over the long haul. It is not a short-term return proposition.
And, of course, the returns you are able to realize from your XML investment are commensurate with what you put in up front: fine-grained, semantically rich tagging is going to give you more potential for searchability and recombination than a looser, more general-purpose approach, but it sure costs more. For instance, the Text Encoding Initiative (TEI) is the grand example of pouring enormous amounts of energy into the up-front tagging, with a very open-ended set of possibilities down the line. TEI helpfully defines a level to which most of us do not have to aspire.[5]
But understanding this on a theoretical level is only part of the challenge. There are many practical issues that must be addressed. Software and labour are two of the most critical. How do you get the content into XML in the first place? Unfortunately, despite two decades of people doing SGML and XML, this remains an ugly question.
A Second response to Mary Jo's, "Microsoft starts rolling out more OOXML translators" is also posted here. The title is "Standardization by Corporation". Shish-Ka-Bob makes the assertion the ODF 1.2 metadata model will enable lossless two way conversion between MSOffice and ODF. While it's true that that intent was a key component of the original July of 2006 Metadata Requirements, the proposal was eventually stripped from the final submission made in April of 2007. I try to explain to Shish how that came about. The second post here, "Standardization by Corporation", is a follow on to statements made to Shish. The statements have to do with the events at ISO, and what i think will eventually happen. IMHO, ISO will follow either the AFNOR or Brittish proposals to merge ODF and OOXML. To do this they will remove entirely the coproarate vendor influence of Ecma and OASIS, and perfect the merger entirely at ISO. My post just happened to coincide with ISO Governor Mark Bryan's "Standardization by Corporations" letter. A derpressing but nevertheless very true concern. In fact, the OpenDocument Foundation was created specifically to address our concerns about the undue influence big application vendors were exerting on ODF following the April 30th, 2005 approval of ODF 1.0 (which went on to become ISO 26300). ~ge~
