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Rob Laporte

5 Black Hat Attack Vulnerabilities & Defensive Strategies - Search Engine Watch (#SEW) - 0 views

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    Page Speed Service
Rob Laporte

They're Back! Google Issues Weather Report For Panda Update - 0 views

  • Panda Weather Report Issued That seemed pretty much like no, there aren’t going to be weather reports. But then early today, Matt Cutts tweeted: Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%). Panda doesn’t constantly run. It’s a special algorithm that Google processes content through on a periodic basis. Why Google Panda Is More A Ranking Factor Than Algorithm Update explains much more about this.
Rob Laporte

What You Can Learn From Google's "Site" Operator - 0 views

  • Though the “site:” operator can teach you a lot about how Google indexes your website, there are some things that it doesn’t show you. For example, the “site:” operator doesn’t show you: What your SERP description will look like Which pages of your website are most important Often people see their search results from a “site:” operator and panic because the snippet or description that shows up underneath their URL is part of their navigation or something else that looks icky and not click-worthy. Don’t despair! The snippet that shows up when you use a “site:” operator query is rarely the same as the description that shows up for an actual keyword query. Perform some keyword searches yourself and you’ll see the difference. The other mistake people make is thinking that the order of the pages listed when you use the “site:” operator in the SERP shows the order of importance of those pages. While Google does tend to show the home page of a site before the other pages, the rest of the list isn’t sorted in any particular order of importance. So be careful about drawing any conclusions based on that.
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    Though the "site:" operator can teach you a lot about how Google indexes your website, there are some things that it doesn't show you. For example, the "site:" operator doesn't show you: What your SERP description will look like Which pages of your website are most important Often people see their search results from a "site:" operator and panic because the snippet or description that shows up underneath their URL is part of their navigation or something else that looks icky and not click-worthy. Don't despair! The snippet that shows up when you use a "site:" operator query is rarely the same as the description that shows up for an actual keyword query. Perform some keyword searches yourself and you'll see the difference. The other mistake people make is thinking that the order of the pages listed when you use the "site:" operator in the SERP shows the order of importance of those pages. While Google does tend to show the home page of a site before the other pages, the rest of the list isn't sorted in any particular order of importance. So be careful about drawing any conclusions based on that.
Rob Laporte

Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday - 0 views

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    Another compelling batch of data released over the weekend concerns the contribution of non-PC devices (smartphones and tablets) to Black Friday sales. IBM reported a marked increase in mobile shopping: Mobile traffic increased to 14.3 percent  . . . compared to 5.6 percent in 2010 Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices . . . Android came in third at 4.1 percent. Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices
Rob Laporte

Improved Snippets, Rank Boost For "Official" Pages Among 10 New Google Algorithm Changes - 0 views

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    Google Can Now Execute AJAX & JavaScript For Indexing
Rob Laporte

Multinational SEO & Traffic Estimation: Converting from the SERPs - 0 views

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    Chris Liversidge
Rob Laporte

Google secrets? Leaked AOL data provides insight on search strategies | Econsultancy - 0 views

Rob Laporte

Organic Keywords: The First Step In Search Engine Optimization - 0 views

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    Google Analytics Webmaster Tools SEO Reports Now Available
Rob Laporte

How To Prioritize Keywords For Optimization Based On Organic Competition - 0 views

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    George Aspland
Rob Laporte

A Beginner's Guide To Setting Goals In Google Analytics - 0 views

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    Event Tracking 101 For Google Analytics
Rob Laporte

Nifty Hard Core Local SEO Tactics From SMX Advanced - 0 views

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    GeoSitemapGenerator
Rob Laporte

Rel="Author": How To Implement Rel=Author - 0 views

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    Authorship home page
Rob Laporte

Valentine's Day AdWords "War" Among Florists Highlights Another Google Challenge - 0 views

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    Though bidding on competitors' trademarked keywords, and even using them in ad text, are fair game on Google, the company does have policies preventing false or misleading ad copy. According to a spokesperson, "Google allows advertisers to bid on competitor keywords as well as to use competitor terms in the ad text itself as long as advertisers do not make any false or inaccurate claims in their ads (see more here). We use a combination of manual and automated processes to enforce this policy. Ads that are found in violation of our policies will be removed."
Rob Laporte

Two Google+ SEO Guides You Should Read - 0 views

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    The Ultimate Google+ SEO Guide
Rob Laporte

Where's It Hurt? After You Search For A Symptom, New Google Health Search Results Sugge... - 0 views

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    explains in a blog post
Rob Laporte

How To Best Optimize Your Mobile Site For SEO - 0 views

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    mobile SEO best practices beyond this
Rob Laporte

Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search ... - 0 views

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    announcing 40 search updates
Rob Laporte

Website Search and Rescue: How to Fix a High Bounce Rate cause by foreign Visitors Tran... - 0 views

  • How to Fix a High Bounce Rate cause by foreign Visitors Translating a page If you have a lot of foreign visitors to your website they are likely to be using a translation tool, which will cause a high percentage of bounces in Google Analytics, because they are "leaving" your page within 30 seconds, and this can affect your keyword ranking.In order to easily fix it so Google doesn't count this as a bounce, first you need to set up a Google analytics account, if you don't have one, then go to Google translate:Fill in the form to get the code to put on your website but also click on Advanced and also the option to track those who use the translation tool. You will have to enter your Google Analytics ID. Then you just copy that bit of code into all your web pages where you'd like the translation button to appear.This should eliminate all bounces for those who are translating your pages.
Rob Laporte

3 Design Catastrophes To Avoid & 1 Great SEO Solution For Multinational Website Homepages - 0 views

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    localising big brands for multinational SEO performance
Rob Laporte

Can New Multilingual Markup Create Advantages For Big Brand Optimisation? - 0 views

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    auditing your site for duplicate content
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