DISC Inc

wherever possible stick to well-known networks, like Starbucks. These Wi-Fi networks are likely less suspect because the people and companies operating them are already getting money out of you.

No public Wi-Fi network is absolutely secure—that depends as much on who's on it with you as who provides it—but in terms of relative safety, known quantities generally beat out that random public Wi-Fi network that pops up on your phone in a shopping mall, or a network operated by a third party that you've never heard of.

By far the most effective trick for staying safe on public Wi-Fi is to install a VPN

Given the negligible cost of local SIM cards compared to the expense of business travel, it's best to use them in favor of public wi-fi, together with other security measures (encrypted mail, encrypted files, low privileges, compartmentalization, monitoring, VPN). Even secured wi-fi is still someone else's network, someone local that can be impersonated and that gets two-way access to your traffic.

Mitigating the threat posed by these security flaws is difficult, but if one must connect to public "hotspots," then the best approach is to utilize a VPN.

Site owners do not have to do anything to get a sitelinks search box to appear.However, there is structured data available for customizing how a sitelinks search box will appear when Google decides to show one.

Whether or not the structured data is used will not impact Google’s decision to show a sitelinks search box.In fact, Mueller says this feature is “rarely” shown in search results.

So it’s very rare, or it feels very rare, that we would show a sitelink search box in general – for queries, for sites. And only for those cases where we would show it, if you have the markup we’ll try to use the markup, if you don’t have it we’ll just use the default setup.So that’s something where, if you’re currently not seeing a sitelink searchbox at all, then adding the markup for that will have no effect.”

Hreflang URLs must be crawlable and indexable and therefore non-200 URLs are treated as errors, and ignored by the search engines.

This is optional, and not necessarily an error or issue.

Unsafe Cross-Origin Links – This shows any pages that link to external websites using the target=”_blank” attribute (to open in a new tab), without using rel=”noopener” (or rel=”noreferrer”) at the same time. Using target=”_blank” alone leaves those pages exposed to both security and performance issues.

right after you verify the network, turn off the file sharing option. File sharing is usually pretty easy to turn off from the system preferences or control panel

A VPN (Virtual Private Network) is the most secure option to surf on public networks

A firewall won’t provide complete protection, but it’s a setting that should always be enabled.

Including compelling, high-quality images in your content, especially large images that are more likely to generate visits from Discover. Large images need to be at least 1200 px wide and enabled by the max-image-preview:large setting, or by using AMP. Avoid using a site logo as your image.

User engagement: Bing also considers how users interact with search results. To determine user engagement, Bing asks questions like: Did users click through to search results for a given query, and if so, which results? Did users spend time on these search results they clicked through to or did they quickly return to Bing?  Did the user adjust or reformulate their query? The Bing Webmaster Dashboard will provide insights into how users interact with your webpages.

Freshness: Generally Bing prefers content that is more “fresh” – meaning that the page consistently provides up-to-date information. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.

Small ranking changes consistently happen when your re-run ranking reports in competitive industries.

like many of the Google My Business features, we found that the services menu has no impact on ranking.  Wondering which fields do have an impact?  See our articles on categories, the business name, reviews, & the website field.