DISC Inc

Just as you would use analytics to optimize your webpages, you can do the same for your reports and dashboards. In fact, Data Studio has a built-in capability for tracking report usage in Google Analytics.

Indexing your content is not a given anymore – you need to earn your place in Google’s index. And it seems to be getting harder over time.

Looking at the screenshot above, we can clearly see that the increase in JavaScript indexing came with a price. HTML indexing declined and this is why so many webmasters reported seeing a decline in the number of their pages indexed.

if brand interest goes up organic will probably get credit for more conversions, and we will look good. If it goes down we will look bad. If we’re not paying attention, if we’re not involved in brand activity, these changes will be out of our control and we’ll be blind to the causes.

There are also some stories filtering through the SEO industry, by way of pub chats, DMs and private groups, of people influencing rankings by driving up specific branded searches. The theory could be summed up with this example;Google already knows lego.com is a good result for the search “Lego toys”Google’s algorithms start to relate the concept “Lego” closely to the concept “toys”Because the concepts are closely related Google starts to believe that lego.com is also a good result for the broader “toys” search.

We have a couple of ways to track overall brand performance, you can use these to help benchmark efforts over time.Direct traffic to the homepage

Links are definitely not the most important SEO factor.

HTTPS is required for many modern web technologies. HTTP/2 (H2), HTTP/3 (H3), Accelerated Mobile Pages (AMP), Progressive Web Apps (PWAs), service workers, geolocation, push notifications and more require HTTPS by default.

There are many types of certificates. The most common is Domain Validated (DV) which you can typically get for free from your web host, CDN, or issuers like https://letsencrypt.org. Organization Validated (OV) and Extended Validation (EV) may be seen as more trustworthy.

One certificate for a domain is a lot easier to maintain if you have a need for different subdomains.