Why You Might Not Want a Featured Snippet - 0 views
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Due to the fact that the calls immediately stopped coming in after we got rid of the featured snippet, it tells me that users put a tremendous amount of trust that a featured snippet is authoritative. Why else would they completely ignore the fact that the website you land on after clicking the featured snippet is clearly for a company called Sterling Sky?
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Our title tag that appeared in the featured snippet has our company name in it. Not Google. Hundreds of users either did not bother to register this or, going back to the first lesson, the illusion that the featured snippet provided, trumped the fact that the title tag clearly tells them that we are Sterling Sky.
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We also learned how users skim pages rather than read them fully. Our phone number isn’t even listed anywhere on the page except for the footer! So they had to scroll all the way down to the bottom and breeze past our content before calling us.
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