DISC Inc

Added note to clarify that ratings do not directly impact order of search results Emphasized 'The Role of Examples in these Guidelines' as an independent section in the introduction Added clarification that Special Content Result Blocks may have links to landing pages; added illustrative example Updated guidance on how to rate pages with malware warnings and when to assign the Did Not Load flag; added illustrative examples Changed the order of Rating Flags section and Relationship between Page Quality and Needs Met section for clarity Added 'Rating Dictionary and Encyclopedia Results for Different Queries': Emphasizes the importance of understanding the user intent and query for Needs Met rating; added illustrative examples

If you aren’t creating video content, now is the time to get started. Not convinced? Here’s food for thought: According to Cisco, video is projected to surpass all other content forms in terms of consumption.

If it works in a browser, it should work for search. "//" is generally considered a bad practice though, since what it's really saying is "use https"

Google can deploy “smart bidding” strategies depending on goals of the campaign (target CPA, target ROAS, maximize conversion and maximize conversion value). But third-party tools often work better. This includes tools like those from Marin Software, Kenshoo and Acquisio.

I'm not aware of any ranking algorithm that would take IPs like that into account.

Consider offering a “Google only” entry-level service as one of your services

Then use the metrics that are available to prove its worth to your clients. Show them significant KPIs improvements as a rationale for upgrading to your higher-end services.

Consider selling reviews as a service beyond just asking for reviews.

you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

we have found that review quantity does make an impact on ranking. But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift.

The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel.

SEMrush helped me find related keyword ideas. I used that along with Google's Keyword Planner to find keyword opportunities. From there, I “reverse engineered” a profitable ad strategy based on their competitor’s mistakes. In turn, this information helped me seal the deal with a new client. It also saved me from wasting the client’s time and money chasing unprofitable keywords.

Historical CPC data from competitors' domains help me project ROAS for clients who don't have any search ads history. With this information, I'll review my client's average conversion rate from non-paid traffic sources and then cast it against the average click-through rate of the target ad position as well as each target keyword's estimated monthly search volume and average cost per click.

You can look for improving domains to show them their full potential or use their declining traffic to demonstrate just how much you can help.

Next use the Keyword Gap to identify the keywords that are unique to their domain, and discover gaps in their competitors’ strategies.

the real value of the badge is the access it provides to Local Services Ads (LSA). This is Google’s local trust pack. It is a cost-per-call advertising inventory unit that acts unlike anything we have ever encountered as marketers.

Badges are earned within two distinct programs – Google Guaranteed and Google Screened.

This year, Google solidified the growth intentions behind its newly minted trust layer, with the launch of Google Screened for Professional Services providers. This program is for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists.

The place labels shown on Google Maps are determined algorithmically based on a large number of factors”.  Google only populates place labels for some businesses because, stylistically, there simply isn’t room for them all.  As you zoom in on Google Maps, different labels will start to appear that weren’t there originally.

According to our study, more listings (percentage-wise) that had labels also had websites on them. 

The listings that had place labels with no zooming had an average of 6,455 reviews whereas the average number of reviews for listings without place labels was 21.

Less flexibility with regard to plugins and software versionsLimited access to account configuration options

With shared hosting as mentioned above, you are usually given account level access to the server so that you can manage your website. Root level access is only available to your hosting provider, which means that they take care of all of the server management responsibilities. If you need a higher level of server side customizations, then a VPS or Dedicated server may be for you. 

Managed VPS and Dedicated servers include several beneficial options:Fully managed Server (Linux, cPanel, etc)Technical support for server problemsAssistance with server side customizations such as PHP modules, firewall rules, etc.

Even if you hand over the security role for your site, you should still have a good understanding of WordPress security – so you can be sure you’re really getting the protection you need.

recognize risk signs. A risky product is: Rarely updated – it’s hard to code a security fix for a theme you’ve virtually abandoned Has many bad consumer reviews Lacks adequate support Has a bad history of being hacked

how do you know if a theme or plugin has been hacked in the past? You can start by checking wpvulndb – a database that tracks thousands of exploits across a wide range of plugins and themes.

They could insert links into the site to boost their SEO rankings. Hackers can make a killing selling links from exploited sites. Alternatively, a hacker could deface the site and demand money to restore it (ransom). They could even place ads on the site and use the traffic to make money. In most cases, an attacker will also install backdoors into the server. These are deliberate security holes that allow them to come back and exploit the site in the future – even if the insecure plugin has been replaced.

Unfortunately, under WordPress, every plugin and theme has the ability to alter anything on the site. They can even be exploited to infect other apps and sites hosted on the same machine.

Theme developers are often relatively inexperienced coders. Usually, they’re professional graphic artists who have taught themselves a little PHP on the side. Plugins are another popular line of attack – they account for 22% of successful hacks. Put together, themes and plugins are a major source of security trouble.

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