DISC Inc

Google said it can recognize and understand if a site is reputable about a specific topic area. John said it does make sense for sites to really hone in on their subject matter expertise because what "you're essentially doing is on the one hand for search engines you're kind of building out your reputation of knowledge on that specific topic area."In addition to this, John Mueller said that this can help the site also surface in the Google search results "for the broader topic" as well. This seems to show Google does have a way to understand the site as a whole, on the site level, not just on a URL by URL basis.

While Google is more likely to rewrite meta descriptions for long-tail keywords, it’s only by a small margin.

Surprisingly, it seems that keeping your meta descriptions within limits doesn’t change the probability of Google rewriting them much.

Relevant and compelling meta descriptions entice clicks, so they’re still worth writing—even though they’re only shown only 37% of the time, on average.That said, if your site is huge, it pays to prioritize pages that:Already get organic trafficWere created to rank in GoogleAre likely to get shared on social media (where the meta description will be used for the social snippet description in the absence of OG tags)

Hackers can steal bitcoins by gaining access to bitcoin owners' digital wallets.

As blockchain is constantly being reviewed by bitcoin users, hacks are unlikely.

There does exist the potential for security risks at various stages of the trading process.

The feature seems to allow you to send additional feedback to Google when a suggested edit you make to a Google business listing is not accepted (i.e. not applied) for some reason.

this will help with the process of knowing when your edits are (1) not applied and (2) communicating more information to Google to get them applied to the business listing.

f course we rank page" but said "we also have other signals that are on a broader level."

yes, Google does rank individual web pages but those web page's rankings in Google can be greatly influenced in a huge way by overall site factors and site quality.

If you find a sluggish market, your client can become a winner with the right strategy.

The higher a business appeared in the local finder, the more stable it tended to be throughout the year. The lower a business appeared in the local finder, the more erratic its position was as the year moved along.

If either of these brands were your agency’s client, you would need to take Tansy’s wins column and build your strategy from it. Your strategy could include recommendations for: Primary category adjustment based on ranking goalsWebsite development and optimizationLink developmentPhotographyReview acquisition, including both numbers and recency, as well as review languageCustomer service improvements via owner responses and Q&A usage

What we have seen in 2020 with our ecommerce is that it is easier for us to build awareness and sales that way. I am a firm believer in brick and mortar retail and I hope there will continue to be jewelers and watch stores, but they are going to have to evolve and bring new experiences

Great digital marketers advise their clients to craft singular, resonant messaging that tells a clear, obvious story throughout the funnel. Yet far too few take their own advice.

accept this reality and seek balance through equitable work

Events, networking, referrals, and content are among the most mentioned, but they’re far from alone. I spoke with an agency who gets almost all their clients through comment marketing, mostly on Reddit, Instagram, and YouTube (I was so surprised I asked to see examples).

The results showed that experiment websites sharing an IP address with spammy and/or 'low-quality' websites (defined as those we confirmed were using aggressive and suspicious link building strategies in adult, gambling or pharma niches) ranked lower than those hosted on a dedicated IP

In both versions of the experiment, the sites sharing an IP address with low-quality and potentially toxic domains ranked lower than those hosted on a dedicated IP.

There is currently justification for Google posts, Google reviews, and website mentions

Service justifications, like the other types of justifications, can have an impact on CTR.

Google has finished rolling out the Google December 2020 Core Update on December 16th. It began rolling at around 1pm ET on December 3rd and took 13 days to fully roll out, which is just about the two-week timeframe Google has given us for the core update rollouts.

This was atypical core update, like any core update is typical, but this roll out felt weird. We saw a huge spike in volatility on December 4th, the day after the update began rolling out. And then we saw nothing for days, that was until December 10th when I said we saw the second wave of the update.