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jack_fox

Google Says Words In A URL A Very Light Weight Factor But Less So After Page Indexed - 0 views

  • We use the words in a URL as a very very lightweight factor. And from what I recall this is primarily something that we would take into account when we haven't had access to the content yet. So if this is the absolute first time we see this URL we don't know how to classify its content, then we might use the words in the in the URL as something to help rank us better. But as soon as we've crawled and indexed the content there then we have a lot more information. And then that's something where essentially if the url is in German or in Japanese or in English it's pretty much the same thing.
jack_fox

How to Establish a Legal State Residency (Domicile) as a Nomad - Two Meander - 0 views

  • Another consideration that many nomads face is the difficulty of finding nationwide medical insurance plans. Most plans currently available only cover medical services within a limited network in your home state. This makes these plans nearly useless other than for emergency room care if you seldom return to your home state.
  • It is fairly common for nomads to switch everything from their former address to the address of a friend or relative when they are ready to get on the road. As long as your friend or relative is agreeable, trustworthy, and reliable this can be a good and simple solution. Staying at this address whenever you are in your home state, even if you sleep in the driveway, may further reinforce your legal argument that it is indeed your domicile. It is worth considering though whether your friend or relative may tire of managing your mail or may move while you are on the road. Many people who start off by using the address of a friend or relative eventually end up choosing a different option.
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    " Another consideration that many nomads face is the difficulty of finding nationwide medical insurance plans. Most plans currently available only cover medical services within a limited network in your home state. This makes these plans nearly useless other than for emergency room care if you seldom return to your home state. "
jack_fox

Subdomain vs. Subfolder, Is One Better Than the Other for SEO? - 0 views

  • Google has repeatedly said either is fine.
  • John Mueller said in 2017:Google websearch is fine with using either subdomains or subdirectories. Making changes to a site’s URL structure tends to take a bit of time to settle down in search so I recommend picking a setup that you can keep for longer.
  • Many SEOs believe that subdomains are treated as separate domains, but the truth is more complicated. Anyone that incorporates subdomains as a main part of their site will likely have them treated the exact same as a subfolder would be treated. However, if you’re not treating the subdomains as part of your main website (read as not connecting them with internal links), then they may be treated as separate.
  • ...3 more annotations...
  • These days, subdomains are likely to be treated as part of the same website if they appear to be part of the same website.
  • Many case studies show subfolders are better than subdomains, but I haven’t seen one that wasn’t complicated by other changes like additional internal linking or migrating multiple properties into one.
  • Changes introduce risk. You might want to think twice before changing from a subdomain to a subfolder if the only reason you’re doing it is for SEO.
Rob Laporte

Am I the Only One Freaked Out by the SolarWinds Breach? | by Lance Ulanoff | Medium - 0 views

  • SolarWinds temporarily pulled its client list off the web, but a cached version showed clients ranging from NASA’s Johnson Space Center and the U.S. Air Force to Security software vendor Symantec, and the U.S. Postal Service. There are many of the country’s major telecommunication companies on the list like AT&T, Charter, and Comcast. Yes, even the CDC is on their client list.
  • Basically, I doubt we’ve heard the last of this breach
Rob Laporte

Four Solution Providers Breached By SolarWinds Hackers: Researchers - 0 views

  • The impact of this attack is likely to be of gigantic proportions,” Fabio Viggiani, technical lead for Truesec security team, wrote in a blog post Thursday. “The full extent of this breach will most likely never be communicated to the public, and instead will be restricted to trusted parts of the intelligence community.”
  • There are two companies operating under the Stratus Networks name, neither of which responded to CRN requests for comment. One is a Peoria Heights, Ill.-based carrier and telecommunication services provider that works closely with AT&T and Cisco.
Rob Laporte

It's Not Such a Breeze: Assessing Your Service Providers After SolarWinds | New York La... - 0 views

  • In the recent SolarWinds hack, the routine task of downloading a software update turned into a cybersecurity nightmare for over 18,000 organizations including the Treasury Department, AT&T and up to 85% of Fortune 500 companies. See Jason Murdock, Who Has Been Affected by the Huge SolarWinds Cyberattack So Far?,
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    "Who Has Been Affected by the Huge SolarWinds Cyberattack So Far?"
Rob Laporte

The SolarWinds Hack Can Directly Affect Control Systems - Lawfare - 0 views

  • equally destructive yet unexamined operational technology (OT) portion of the attack, and much of the OT impact may not be seen for months or longer.
  • SolarWinds is used to manage complex enterprise networks using the Simple Network Management Protocol (SNMP). SNMP has been adopted by virtually all vendors of IT servers, IT networks and OT Ethernet switches. SNMP is also embedded into OT systems such as uninterruptible power supplies (UPSs), power distribution units, switchgear, computer room air handler units and other control system devices.
jack_fox

What I Found After Experimenting with Google Discover for Two Months - Moz - 0 views

  • you can’t create content specifically for Discover. There’s no such concept. There’s no such control. There is no set of standardized “ranking signals” that you can try to optimize for.
  • Optimizing your images to make sure they’re high-quality or ensuring they’re at least 1,200 pixels wide and so forth isn’t really “optimizing” for Discover. It’s merely making yourself eligible to get into the ballpark. There is no standardized path to actually get on the field.
  • The way Discover is constructed advocates for a broader approach based on a meta-analysis of how a site is perceived by Google and what can be done to create a stronger profile. It’s almost the perfect blend of content, marketing, and an understanding of how Google works (SEO).
jack_fox

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Rob Laporte

Replay: The ins and outs of Shopify SEO - 0 views

  • Shopify stores generally score 20 or less on Google’s mobile PageSpeed Insights, with first contentful paint taking about 3.5 seconds, he added
  • Duplicate product pages are also a facet of Shopify. As an inherent characteristic of the framework Shopify is built on, category pages link to duplicate product pages, and although they do canonical back to the correct landing page, this may dilute link equity and make it more difficult for search engines to determine which page from their index they should favor.
  • “The reason this is just a bit riskier . . . is you’re setting up your entire website architecture around duplicate pages,” said Long, “Basically, every single category page on the site . . . is going to push internal links to duplicate product pages, but all of the product pages that are getting internal links technically aren’t eligible to rank in the search engines.” A solution for this does exist, you can read about it in our guide to technical SEO for Shopify.
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    "Search Engine Land's YouTube channel"
Rob Laporte

Common Shopify SEO pitfalls and how to avoid them - 0 views

  • No control over your robots.txt file The problem. Shopify does not allow store owners to edit their robots.txt file. This is an issue because the platform creates duplicate URLs for products associated with a collection/category page. “The ideal solution would be to use robots.txt disallow directives to block these pages from being crawled in the first place,” Kevin Wallner, founder of First Chair Digital, told Search Engine Land, noting that, while Shopify does add canonical tags pointing back to the correct product URL, this does not prevent the duplicate URLs from being crawled and potentially indexed. Solutions: Editing your Shopify theme, as discussed in our technical SEO for Shopify guide, is one way to resolve this issue. Alternatively, pages not included in your robots.txt file can be hidden from search engines by customizing the section of your theme’s layout file, as detailed on this Shopify help page. You can also use an app such as Sitemap & NoIndex Manager to add noindex tags and remove URLs from your sitemap, Wallner suggested. “Unfortunately this won’t work for duplicate product URLs, but it works for several other special Shopify page types with little to no SEO value, so it’s still a good move,” he said. Related: Shopify SEO Guide: How to increase organic traffic to your store Wallner also advised that store owners avoid linking to duplicate URLs in their header, footer, sidebars, breadcrumbs and within the text on their pages. If particular pages have earned important backlinks, store owners can also get in touch with webmasters to request that they link to the preferred URL.
jack_fox

JavaScript Redirects : TechSEO - 0 views

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    "They should work fine for Google, but keep in mind not all search engines are processing JS. Still, I would do what's best and easiest for you and that probably is the JS redirects. 3 Reply Share Report Save level 2 garyillyes 1 day ago ^ this, what the Patrick said. we used js redirects on webmasters.googleblog.com because that was the only thing we could use for 1:1 redirects, and it works on Google, but i see other search engines are having a tougher time picking them up. edit: if i have had a choice, i wouldn't have used js redirects, ever. alas. i haven't"
jack_fox

Why Google May Use Core Web Vitals Data From Noindexed Pages - 0 views

  • Google may or may not use the Core Web Vitals metrics from pages not within Google's indexed, pages you may explicitly block from indexing, as part of its overall calculation for the upcoming Google Page Experience Update. John Mueller of Google said he believes this to be the case but is not 100% sure.
jack_fox

Cheat Sheet of Cognitive Biases, Heuristics and Fallacies | Hirundin | Hirundin - 1 views

  • research has shown that the comfort level of the floor that shoppers are standing on while reviewing products can affect their assessments of product's quality, leading to higher assessments if the floor is comfortable and lower ratings if it is uncomfortable. Because of effects such as this, context effects are currently studied predominantly in marketing.
Rob Laporte

P2 - The Google Page Experience Update: User experience to become a Google ranking factor - 0 views

  • What it all looks like. When you group these all together, you get this page experience name for all these elements. Google said page experience specifically is not a ranking score, but rather, each element within has its own weights and rankings in the overall Google ranking algorithm.
  • This will go live sometime in 2021, Google promised to give six-months notice
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