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jack_fox

Black market in Google reviews means you can't believe everything you read | CBC News - 0 views

www.cbc.ca/...ke-reviews-on-google-1.6033859

local & mobile marketing

shared by jack_fox on 26 May 21 - No Cached
  • a growing black market in which some companies pay for fake positive reviews, while others are seemingly being extorted by web firms who post negative comments then propose their "review-fixing" services to get them taken down.
  • When CBC News asked Google about Riverbend's complaints, including Pereira's own fake review, it was finally removed — along with 32 other one-star reviews. And as a result, the company's star rating went up from 3.6 to 4.1 overnight. 
  • There is no evidence that Google is planning to turn away from algorithm-based content moderation, or make the kind of massive human investments that Toscano and others are calling for.
jack_fox

The real-world impact of keyword stuffing in Google My Business - 0 views

searchengineland.com/g-in-google-my-business-348509

local & mobile marketing

shared by jack_fox on 11 May 21 - No Cached
  • reporting 50 examples of keyword stuffing, and in that study, Google took action on 40% of them. Some businesses were given a soft suspension, and others were given a hard suspension.
  • once you get to a point where the entire market is adding descriptors to their name, the ranking power that the keywords provided will diminish. So now you are left with a branding mess and no ranking benefit. We are already seeing this happen in several markets. 
jack_fox

What Are Sitelinks? How to Influence Them - 0 views

ahrefs.com/sitelinks

seo

shared by jack_fox on 14 May 21 - No Cached
  • While there’s no direct controls for sitelinks, you can use the information above to influence what sitelinks show and obtain new sitelinks.
jack_fox

Case study: More content is not always better for ranking in Google - 0 views

searchengineland.com/r-for-ranking-in-google-348324

seo local & mobile marketing

shared by jack_fox on 12 May 21 - No Cached
  • Prior to working with us, the law firm had another company set up dozens of boilerplate service area pages targeting social security disability terms. Each page was focused on an individual city or service area but provided no real value to the users who visited those pages.
  • we made the decision to delete them all and redirect them to the main pages on the site that were about social security disability.  The result. Within weeks of doing this, my colleague Carrie Hill saw big increases in their local pack rankings for “social security disability attorney.”
  • In the case study example, it would have been better to add a few service area pages and determine if they perform well instead of adding 50 of these service area pages as a first step.  
jack_fox

Google Advanced Search Operators for Competitive Content Research - Moz - 0 views

moz.com/...ogle-advanced-search-operators

seo SEM & other tools

shared by jack_fox on 11 May 21 - No Cached
  • By pairing your target keywords with the [site:] operator, you can search for matching content only on your own site.
  • when you need to specifically focus on a sub-folder, just add that sub-folder to the [site:] operator.
  • Find all competing pages (-site:)
  • ...5 more annotations...
  • Explore key competitors (site: OR site:)
  • Explore related content #1 (-“phrase”)long tail seo -"long tail seo"
  • Even if you’ve turned these up in your initial keyword research, this combination of Google search operators gives you a quick way to cover a lot of variants and potentially relevant content.
  • While the results will overlap with the previous trick, you can sometimes turn up some interesting side discussions and related topics.
  • Some operators can’t be used in combination (or at least the results are highly suspicious), so always gut-check what you see.
jack_fox

Daily iOS 14.5 Opt-in Rate | Flurry - 0 views

www.flurry.com/...rldwide-us-daily-latest-update

Statistics roi planning

shared by jack_fox on 11 May 21 - No Cached
  • opt-in rates expected to be low, this change is expected to create challenges for personalized advertising and attribution, impacting the $189 billion mobile advertising industry worldwide. 
    • jack_fox
      jack_fox on 11 May 21
       
      also relevant to STMX, rewards systems projects
jack_fox

Taking Advantage Highlighted Terms In Google Results | SERPWoo - 0 views

www.serpwoo.com/...highlighted-terms

seo SEM & other tools

shared by jack_fox on 08 May 21 - No Cached
  • Highlighted terms tend to happen on acronyms but also adds words that are relevant. This helps us as SEOs understand how Google interprets a particular keyword phrase and niche.
  • You should use as many highlighted terms as possible when creating content targeting keywords within your project so Google understands your content fits your niche and your content is as relevant as possible.
  • These terms that Google is suggesting on mobile keywords are under the "More Specific Searches" section of the Rich Data tab and My Keywords Tab. I personally think these suggestions are more powerful than highlighted terms since they are based off of Google's data of what searchers within a location have searched for in the past.
jack_fox

When Choosing Marketing Channels, Visualize the Curve | SparkToro - 0 views

sparktoro.com/...g-channels-visualize-the-curve

seo

shared by jack_fox on 30 Apr 21 - No Cached
  • a dangerous myth running around the entrepreneurial, small business, and marketing worlds perpetuating the idea that you can take a small/new brand and profitably, reliably acquire customers through either content+SEO or ads alone. Don’t get me wrong: it’s not impossible.
  • if they invest in content+SEO without any existing coverage, traction, brand awareness, or audience, the odds of getting visitors to see that content, or Google to rank it, are vanishingly small.
  • As you build up a marketing engine, earn traction, grow your brand, and build audiences that know you, like you, and prefer you when they see your ads/content/website/name, both ads and content tend to work better. That’s because the major platforms reward brands that earn higher-than-average engagement (in organic results and ads) with higher rankings, lower costs-per-click, and more visibility.
  • ...3 more annotations...
  • chances are, you’ll need to build your brand first, then slowly dip your toes into advertising, likely starting with re-targeting audiences that have already visited your site via organic channels or given you their email.
  • most of the time with new ventures, local businesses, and small organizations, neither the ranking authority nor the audience are present yet. Thus, content and SEO become long-term, slow-investment channels (and, tragically, most give up on them long before they start paying dividends).
  • “Influence Marketing,” is what I’m calling the process of finding sources of influence (blogs, websites, email newsletters, social accounts, podcasts, YouTube channels, events, webinars, etc) that already reach your target audience and pitching them for coverage, publishing opportunities, or sponsorship.
  • jack_fox on 30 Apr 21
     
    "a dangerous myth running around the entrepreneurial, small business, and marketing worlds perpetuating the idea that you can take a small/new brand and profitably, reliably acquire customers through either content+SEO or ads alone. Don't get me wrong: it's not impossible. "
jack_fox

After SolarWinds Hack, Biden Plans Executive Order Strengthening Cybersecurity : NPR - 0 views

www.npr.org/...-in-response-to-solarwinds-att

SEM Industry

shared by jack_fox on 29 Apr 21 - No Cached
  • standards for software development. The idea is to use the federal contracting process to force changes that will eventually trickle down to the rest of the private sector.
  • Hackers linked to Russian intelligence compromised one of the company's routine software updates and used that access to break into about 100 top U.S. companies and about a dozen government agencies. The hackers roamed around the networks for nine months before they were finally discovered.
jack_fox

4 local review trends to watch in 2021 - 0 views

searchengineland.com/trends-to-watch-in-2021-346645

seo local & mobile marketing

shared by jack_fox on 24 Mar 21 - No Cached
  • The changing distribution of middle star reviews means that it’s more critical than ever for businesses to create a review program to solicit a larger volume of reviews from people who may not have thought to leave one before.
  • BrightLocal’s 2020 edition of their annual survey to over 1,000 users in the US, 79% of consumers say they trust online reviews as much as personal recommendations from friends or family. However, if we look at the overall trend, we can see that 10% fewer respondents trust online reviews compared to 2014.
  • Users are more web-savvy than ever, and they can tell when there are suspicious patterns in reviews–like when a business has all 5-star reviews that were submitted all within the same time period. However, it also means that consumers can sort through potentially negative or fake reviews as one-offs when one or two individuals were perhaps having a bad day and took it out on your business. 
  • ...1 more annotation...
  • With reviews still believed to be a local SEO ranking factor, it’s important for businesses to not ignore the importance that reviews still have in the local pack–even if customer sentiment regarding reviews is slowly shifting, especially with the pandemic. The data also proves that it’s more important than ever for small businesses to implement a review solicitation strategy that follows each platform’s terms of service.
jack_fox

Generating Six-Figure Profits from $40 SEO Audits: A Gaps-is-Back Playbook - Gaps - 0 views

gaps.com/six-figure-audits

seo SEM Industry

shared by jack_fox on 24 Mar 21 - No Cached
  • A significant percentage of in-depth audits we sold first started with a $40 video audit.
  • If it’s true that the sweetest sound to anyone is their own name, then the sweetest video anyone can watch on YouTube is someone going through their own website and telling them how to improve it.
jack_fox

The Good, The Bad & The Ugly of Competitor Brand Bidding | Hallam - 0 views

www.hallaminternet.com/ly-of-competitor-brand-bidding

ppc

shared by jack_fox on 19 Mar 21 - No Cached
  • If the competitor bidding on your brand name is of similar size to you or smaller, it’s potentially not worth getting involved in a war here – you’ll likely struggle with ever-rising CPC’s and CPA’s and not be able to make this run profitably.
  • if you’re the smaller brand you’re likely in really good stead to start bidding on the competition and pulling in some cheap traffic with little to no downside.
  • If you’re a bigger brand or are looking at going against a brand that’s more evenly matched with you in terms of size, it can be a very expensive game and will not always lead to profit. If you’re still opting to run with competitor bidding, make sure to keep on top of your cost per acquisition and profitability metrics within the business to make sure you’re not burning cash on competitor keywords in an unprofitable pursuit!
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