DISC Inc

Google told us it has already deployed changes to its algorithms but it plans to continue to make changes to catch exploitative sites.

What are your best-performing pieces of content?How are your new pieces of content performing?How do people discover your content across the web?What do people search for on Google before they visit your content?Which article refers users to your website and content?

Missing data. If you are missing data, that means your Search Console property is not properly linked to your Google Analytics property. Google recommends associating (linking) your Google Analytics property with your relevant Search Console property to get the full experience and the best insights about your content. Please note that for now, Search Console Insights only supports Google Analytics Universal Analytics properties (their ID starts with a “UA-“), but the company is working to support Google Analytics 4.

Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021.

The page experience update considers several signals that go into creating an optimal browsing experience for users.Google assesses each of the signals and gives a website an overall ‘page experience’ score. Site owners can view their score in the new page experience report in Search Console.These are each of the signals and what is required to achieve a “good” page experience score.Core Web Vitals: See our guide to Google’s Core Web Vitals.Mobile usability: A page must have no mobile usability errors.Security issues: Any security issues for a site disqualify all pages on the site from a Good status.HTTPS usage: A page must be served over HTTPS to be eligible for Good page experience status.Ad Experience: A site must not use advertising techniques that are distracting, interrupting, or otherwise not conducive to a good user experience.

If there is no consumer need for individual variant pages and no actual benefit to the end-user, use a single page and apply canonical links to the variants.

Impact of Broken HTML on Search RankingsHe answered first about broken HTML, explaining that HTML has to be so broken that Google can’t make sense of it.

“With regard to spelling errors, grammatical errors, I think that’s something that’s a bit more of almost like a gray zone in that on the one hand we have to be able to recognize what a page is about.And if we can’t recognize that because there’s so many errors on the page in the text, then that makes it harder.The other aspect is also that we try to find really high quality content on the web and sometimes it can appear that a page is lower quality content because it has a lot of …kind of… grammatical and technical mistakes in the text.So that’s something where from my point of view if you’re aware of these kinds of issues I would just fix that.I would almost say …like… spelling and grammar is probably for most websites a higher priority than broken HTML.

Google MUM, or Multitask Unified Model, is the latest algorithmic successor for the search engine giant. Google has called MUM “a new AI milestone inside of Google search.

It basically gathers subcategories for the query and delivers a more holistic picture for the benefit of the end user. MUM is particularly attuned to comparisons for an umbrella of related queries.

One thing that’s interesting about MUM is that it understands things across text and images. In the future, Google expects to be able to incorporate audio and video in the omnichannel mix, too.

Instagram actually blocks search engines from indexing your Instagram images. The profiles themselves can still be indexed, but the images are not.

Your profile will be indexed on the web, but search engines aren't allowed to index your photos.

we’ll also show more context around images, including captions that show you the title of the webpage where each image is published. This is critical to help you understand the page behind the image.

When you search for an image on mobile in the U.S., you might see information from the Knowledge Graph related to the result. That information would include people, places or things related to the image from the Knowledge Graph’s database of billions of facts

Google Images algorithm now considers not only the image but also the website where it’s embedded.

The authority of the webpage itself is now a signal for ranking an image.