a competing site won’t accidentally be referenced within your featured snippet. Instead, the new iteration (which has now launched in the US as of around September 8th in 2021) will only ever show either Wikipedia or internal pages from your own site.
Importance of "Entity-oriented Search" Understanding for SEO: Beyond Strings - Inlinks - 0 views
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To improve the topical Authority, a source should cover all the related details to a topic with a certain context, query, and intent template by satisfying the related and possible search intents. To improve the topical authority, the “keyword gap” is not as important as the “information gap”.
Content consolidation among winning SEO strategies, award winners say - 0 views
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something that I see really frequently with sites that are negatively impacted by recent core updates is that they have produced so much content for so long–and maybe way back when the content did really well for SEO–but the rules of the game, kind of changed.
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you have great product pages, service pages, brand pages, but there’s this blog that has so much content on it. And in many cases that content was not up to par with what we would expect nowadays with good quality content. So it’s really chipping away at that and just making sure that whatever is being indexed by search engines is truly high-quality content.
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if you see that there’s really no organic traffic going to the page, not a lot of page views, not a lot of engagement, maybe it hasn’t ranked for anything in a few years, that makes it a lot easier to recommend what to do with it. And it’s not always just delete it. In many cases, it’s consolidated into this one, redirect it, and update that existing article.
e-Commerce SEO Case Study: The short and long-term ranking impact of removing long and ... - 0 views
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I’m not saying every site should nuke or replace their long descriptions and I’ll cover the various nuances in this post. But, I do think every site owner should review their category page content, understand what real users want to see, provide the best experience possible
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removing 30% of the description content from the original implementation clearly didn’t hurt those pages long-term. Actually, the description content was better for users with more relevant information.
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the site’s search visibility surge with the July 2021 core update. So, clearly those new, shorter category descriptions aren’t hurting the site or rankings for those pages.
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- 0 views
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There isn't a defined order of priority for rich results types, and in many cases we don't show multiple types for the same page. If you have a preference on a page, I'd recommend focusing just on that
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"There isn't a defined order of priority for rich results types, and in many cases we don't show multiple types for the same page. If you have a preference on a page, I'd recommend focusing just on that"
Google Says Don't Blindly Replace Your HTML Title Tags With Google's Titles - 0 views
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maybe there are cases where Google's algorithms have selected a better title and where it makes sense to kind of go in that direction. But there are certainly also situations where maybe Google's algorithms select the a worse title and where you want to keep the one that you had there or maybe you even want to improve the one that you had previously. So I wouldn't just blindly use what we show in search
The 3 stages of SEO career development - 0 views
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being able to create poignant documents is very important because SEOs deliver more input (recommendations) than executing themselves
Google Title Tag Update: A Highlight for Extraction Methods & Approaches to SEO - Brodi... - 0 views
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Google made a change to how title tags are shown for sites sometime around August 17th/18th in 2021
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Overall, there has been a decline in the length of title tags (according to Rank Ranger) within Google’s search results on both mobile and desktop. This however doesn’t appear to be a result of a pixel limit change.
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In some instances, the new title has been taken from header tags, internal links, image alt text, or even made up completely by Google.
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Call History Data Now Rolling Out To Google My Business Dashboard - Brodie Clark Consul... - 0 views
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Once call history is on, customers connect to you through a forwarding number instead of through the number on your profile. At the start of a call, you’ll get an automated message that says, “Call from Google.”
15 tips for getting the most out of Google Trends - 0 views
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We recommend choosing “topic” when possible. Topics are language agnostic and account for spelling variations (and mistakes!), as well as multiple names for the same thing.
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You can compare up to five topics or search terms, and for each one, you can specify the geography.
Google Search Console Insights behind the curtains - 0 views
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The New content card shows pages in your site that got their first pageviews in the last 28 days.
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If we didn't report your new content, it doesn't mean that it has no GA traffic or that it isn't indexed.
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Trending x%: represents a comparison between the last 28 days and the previous performance. This badge is only shown when the trend is significantly greater than the general site trend.
Passage indexing is likely more important than you think - 0 views
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Sub-topics + intents + tasks
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Your page is NOT ranked independently 218. Your page is judged for the ‘added value / diversity’ it can bring to a mix of results ALREADY deemed relevant
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Since meeting the needs of under-specified queries requires broad coverage 223. You will be judged on “How many of the intents of this under- specified query do you meet?”
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Google Shares How 301 Redirects Pass PageRank - Search Engine Journal - 0 views
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A redirect from one page to an entirely different page will result in no PageRank being passed and will be considered a soft 404.
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the 301 redirect will pass 100% PageRank only if the redirect was a redirect to a new page that closely matched the topic of the old page.
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Is there any link equity loss from redirect chains?
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