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In general, the number of leads from Google My Business has increased substantially over the last few years

The good news is that although the number will be off, the general trend according to GMB insights should match the trend in reality. 

Google is working to expand its notions of YMYL content to include various identities, socioeconomic conditions, and more

added a large number of “detailed, trustworthy, positive” reviews can be evidence of a good reputation whereas before, Google only mentioned the number of positive reviews

for individual authors and content creators, biographical information articles can be a good source of reputation information

Unfortunately, there is little you can do to directly change Google’s title links, but embracing a more holistic view of the issue can help you craft more informative titles and avoid bad rewrites from Google.

the Index Coverage report data is refreshed at a different (and slower) rate than the URL Inspection. The results shown in URL Inspection are more recent, and should be taken as authoritative when they conflict with the Index Coverage report.

Like all search operators, the advanced site is not connected with the Google algorithm. As a result, it’s doesn’t offer any insight related to the search algorithm.

Providing relevant and credible information is Google's responsibility

Users don't just want quick facts, they want to really understand the information

Google will be expanding "About This Source" to include more information about the brand, including *what the site says about itself,* *what others say about the brand,* and any information that Google feels is missing

Content marketing is the most sought-after SEO service for 31.3% of SEO pros, followed by keyword strategy (30.8%) and web design (25.5%)

By tracking what SEO clients are asking their agencies for, we can begin to see where there is a demand for services and potential gaps to fulfill.

1Content strategy

John Mueller explaining that new sites can ultimately use internal linking to funnel Google through the most trusted and quality pages on the site, to earn trust and then get Google to crawl more and more of those pages over time after that trust was earned.

The cover photo can show up in the 3-pack

To increase the chances of having Google pick the cover photo you selected, make sure you do the following: Pick an image that looks good in both landscape and a square layout Pick an image that has most of the image in the top half (not the bottom half) The image should be a close-up and not have a ton of background detail An exterior image is generally preferable to the algorithm Use the dimensions 1332 x 750 for the cover photo Use this trick from Ben Fisher to get Google to display the correct photo