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Please note that Google told us that this product reviews update will take approximately three weeks to roll out and we are only now in the start of week two. So, the data may change but generally when Google rolls out these updates, the bulk of the impact you would see from an update would be in the first few days of that rollout.

Data providers show December was bigger than April

Semrush did tell us that the November 2021 core update was bigger than the December product reviews update, but they are two different types of updates and that makes sense. In fact, The December product reviews update is not showing huge amounts of movement compared to the November core update, Semrush said

John Mueller himself seems somewhat surprised by a statement on Twitter by a user claiming to have seen noticeable changes in his domain’s rankings on November 17. In fact, he does not expect to see any effects until a week or two after the roll-out, although he is not ruling it out altogether.

Another study shows that in 2020 26.5% of US citizens used Adblockers. This number grows by 1% each year starting from 2017. It means that your Google Analytics is losing around 27% of data about your website users.

“make sure the image looks how you intend it to look on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background).”

It can show in the knowledge panel, maybe top stories and other areas

In addition to adding the local news carousel, Google also is adding a “Popular on Twitter” carousel for queries on local news topics. While local news organization tweets may be included, the feature will also pull in tweets from a range of sources it deems to have local authority on those topics.

To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. Nofollowing a link means adding rel="nofollow" or a more specific attribute such as ugc inside the link's anchor tag, as shown here:

Use the HTML <img> or <picture> elements

That’s until Google started serving search results based on the searcher’s location, regardless of the domain’s TLD extension at the end of 2017.

1. Add a ‘&near=cityname’ Parameter to Your Google URL

2. Use the Google Ads Preview Tool

HTTP errors bring down average response time – 4xx and 5xx errors can bring down the average in crawl stats.Blocking client and server errors can “increase” reported avg. response times – Blocking unimportant 4xx and 5xx errors can reveal the true average for your website in crawl stats report.Page load resource higher crawl rate on lower priority sites – A high percentage (%) of page resource load resource UA requests might indicate that refresh and discovery crawling isn’t a priority for Googlebot on a particular host.Blocking URLs in robots.txt doesn’t shift crawl budget – Googlebot doesn’t reallocate or shift crawling to another area of the website just because you block unimportant resources (unless Googlebot is already hitting your site’s serving limit (which usually happens on large websites)).

we still recommend that you provide structured data, and you may also include these pages in your video sitemaps

The more deeply you understand your personas and the more detailed your insights, the more comprehensive and accurate your list of seed keywords will be.” All of your target keywords in the research process stem from these personas.

basic persona questions you need to answer include what their industry is, how big their department within their company is and what tools they need to do their jobs.

You can also group keywords by theme (as opposed to persona) and sum up how much search volume you’re targeting for each theme.