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Rob Laporte

Microsoft Bing's Shopify integration now live with buy now - 0 views

searchengineland.com/n-now-live-with-buy-now-377804

seo SEM & other tools

shared by Rob Laporte on 27 Jan 22 - No Cached
  • Rob Laporte on 27 Jan 22
     
    "Microsoft Bing's Shopify integration now live with buy now"
jack_fox

New robots tag: indexifembedded  |  Google Search Central Blog  |  Google Dev... - 0 views

developers.google.com/...obots-meta-tag-indexifembedded

seo

shared by jack_fox on 24 Jan 22 - No Cached
  • The new robots tag, indexifembedded, works in combination with the noindex tag only when the page with noindex is embedded into another page through an iframe or similar HTML tag
jack_fox

Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content - SparkToro - 0 views

sparktoro.com/...fting-successful-viral-content

seo

shared by jack_fox on 11 Jan 22 - No Cached
  • My hypothesis: content which follows this simple, intuitive pattern generally outperforms content that doesn’t.
  • while clickbait makes an unfulfilled-promise, Hook, Line, Sinker does the opposite.
  • Certain emotions are more correlated with sharing than others, e.g. surprise, fear, hatred, and anger are well-known to incite an engagement response (one of the reasons social media algorithms that prioritize engagement result in so many negative side effects). But, plenty of high-performing pieces leverage other emotions: wonder, joy, satisfaction, gratitude, empowerment, comfort, shame, pride.
  • ...4 more annotations...
  • However… almost every content piece, video, audio, text, graphical, interactive, or multimedia on every platform that went truly “viral,” nailed this final element: The Sinker.
  • Here’s the real secret: there is no one Sinker. The Sinker is different for different content consumers. The one memorable line, incredible takeaway, photo you’ll never forget, the way the piece made you feel… For someone else, that wasn’t The Sinker, it was ______________
  • Your job as creator isn’t to deliver only one of these potential hits, but to strike those chords again and again throughout your content, then remind the reader/viewer/listener at the end.
  • Even better than attempting to retrofit a struggling piece is applying that energy to a more-worthy, more-success-likely content candidate.
jack_fox

How to post jobs on Google for Jobs search engine - Full Guide | Workable - 0 views

resources.workable.com/...google-for-jobs

seo

shared by jack_fox on 04 Jan 22 - No Cached
  • New jobs posted on these platforms are eligible to appear in Google for Jobs. (Google notes that this is not an exhaustive list of providers, and is subject to change at any time:)
    • jack_fox
      jack_fox on 04 Jan 22
       
      Google's not providing a current list of job sites, so this is the best list I've found
Rob Laporte

How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content - Moz - 0 views

moz.com/...ontent-with-keyword-clustering

seo

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Keyword clustering is powerful. The graph below shows one article’s journey in Google SERPs. It ranks for 50 clustered keywords and includes questions from PAA. This article quickly achieved a featured snippet, image rankings, 9.37k clicks, 68.9k impressions, 13.6% CTR and an average of six minutes spent on the page. Oh, and this was achieved before a single website back-linked directly to the article.
Rob Laporte

You can now link Google Analytics 4 to Google Search Console - 0 views

searchengineland.com/o-google-search-console-377398

roi planning

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Rob Laporte on 15 Dec 21
     
    "You can now link Google Analytics 4 to Google Search Console"
Rob Laporte

Google rolling out new map and local interface in search - 0 views

searchengineland.com/cal-interface-in-search-377169

local & mobile marketing roi planning

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Rob Laporte on 15 Dec 21
     
    "Google Analytics vs. Google Analytics 360"
jack_fox

Google launches Question Hub for US publishers - 0 views

searchengineland.com/n-hub-for-us-publishers-345118

seo

shared by jack_fox on 20 Nov 21 - No Cached
  • Google says “Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”
  • Create content and submit the URL of that content that answers the question
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