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Rob Laporte

Bing vs Google: 2022 Head to Head Comparison | SerpWatch - 0 views

  • Let’s check out how the search engine market share looks. As of April 2021, Google holds a whopping 92.18% share of the global search engine market. Bing ranks second with a market share of 2.27%.For mobile devices only, Google share is even more significant—94.84%, while Bing’s is only 0.42%. However, Bing seems to be more popular on desktop computers, with a 5.53% market share, while Google’s is 87.28%. With our SEO tool, it’s easier than ever to track your ranking by device.
Rob Laporte

E-A-T and SEO for Google: Everything you need to know - 0 views

  • Is E-A-T really a ranking factor?
Rob Laporte

What Is Link Score? - Screaming Frog - 0 views

  •  
    "Link Score Introduction"
Rob Laporte

Internal PageRank Optimization Strategies - Portent - 0 views

  • On sites with hundreds of pagination pages, a blog post might rely on a pagination page that is 25 clicks away from the homepage for its only internal link. Category, tag, and author pages are effective ways to provide an alternative click path that is much shorter. So long as tag and category pages are well-formed and useful as navigation for users, they should be indexed.
  • By carefully controlling which filters are indexable in a faceted navigation
  • Estimating Internal PageRank With Screaming Frog Link Score
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    "They have a guide to Link Score here"
Rob Laporte

Google's digital marketing course offers bad SEO advice - 0 views

  • cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it.
  • Keywords absolutely matter. But there is no magical ratio of keywords to content that can guarantee traffic and rankings. 
  • “I do guide writers on the number of keyword repetitions to use in content (but avoid any discussion/research on density). The reason for specifying the number of repetitions for keywords is that in my experience writers won’t naturally mention keywords enough to establish relevance for the keyword you want to rank for.”“When guiding writers, I include seven keyword types to guide writers such as: Primary keyword, secondary keyword, words that are part of an authoritative discussion on the topic, words to use in links, etc. Each has a number of repetitions to include. I find this guides the writer into a direction of building out robust content with an authoritative discussion that will perform well in search engines.”
Rob Laporte

Google's March 2022 Product Reviews Update (PRU) - Findings and observations from the a... - 0 views

  • sites should consider providing links to more than one retailer to purchase products
  • against Amazon’s TOS
  • my recommendation is to link to more than one seller, if possible (to future-proof your site), but it’s not a requirement as of now
  • ...1 more annotation...
  • provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review
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