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Rob Laporte

How to optimize your 2025 content strategy for AI-powered SERPs and LLMs - 0 views

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    "helpful chart"
Rob Laporte

Why traditional keyword research is failing and how to fix it with search intent - 0 views

  • Some of the best-performing content types include: Comparison content (“Best DSLR cameras under $1,000”). Niche buying guides (“Ultimate guide to ergonomic keyboards”). Interactive tools (e.g., ROI calculators, pricing estimators). Video-first content, which improves engagement and differentiation.
jack_fox

SEO noise vs. SEO signals: Distilling what truly impacts rankings - 0 views

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    GSC and BWT 'represent the best source of verifiable information about a website's basic SEO health signals.'
jack_fox

Google AI Overviews: Everything you need to know - 0 views

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    The value of AI Overviews varies based on the context and intent of industry-specific queries. For example: In the software industry, AI Overviews often summarize ROI-driven, informational searches. In manufacturing, AI Overviews tend to focus on "capabilities" and process-related content. For consumer brands, AI Overviews frequently highlight PR-related links.
jack_fox

YouTube SEO Study: Data-Backed Techniques For Top Video Ranking This 2025 - Adilo Blog - 0 views

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    'Keyword cannibalization is not an issue on YouTube...Our YouTube SEO study found that 19% of YouTube channels have multiple videos ranking in the top three positions for the same keyword.'
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