Some of the best-performing content types include:
Comparison content (“Best DSLR cameras under $1,000”).
Niche buying guides (“Ultimate guide to ergonomic keyboards”).
Interactive tools (e.g., ROI calculators, pricing estimators).
Video-first content, which improves engagement and differentiation.
The value of AI Overviews varies based on the context and intent of industry-specific queries. For example: In the software industry, AI Overviews often summarize ROI-driven, informational searches. In manufacturing, AI Overviews tend to focus on "capabilities" and process-related content. For consumer brands, AI Overviews frequently highlight PR-related links.
'Keyword cannibalization is not an issue on YouTube...Our YouTube SEO study found that 19% of YouTube channels have multiple videos ranking in the top three positions for the same keyword.'