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Rob Laporte

Online Video Views Up 13% in March, Google Extends Market-Share Lead - MarketingVOX - 0 views

www.marketingvox.com/tends-market-share-lead-038540

statistics video marketing

shared by Rob Laporte on 21 May 08 - Cached
  • Online Video Views Up 13% in March, Google Extends Market-Share Lead Is Lost ever gettingoff the island? In March, Google Sites were again ranked top US video property, with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points form the previous month, according to comScore's Video Metrix service, MarketingCharts reports. Other data issued: US internet users viewed 11.5 billion online videos during March - a 13 percent increase from February and a 64 percent gain versus March 2007 YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent). Nearly 139 million US internet users watched an average of 83 videos per viewer in March. Number of Viewers Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo Sites (37.5 million) and Viacom Digital (26.6 million). Other notable findings from March 2008: 73.7 percent of the total US internet audience viewed online video. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer). The average online video duration was 2.8 minutes. The average online video viewer watched 235 minutes of video.
Rob Laporte

YouTube's 'Buzz Targeting' Sells Ad Space on Soon-to-Be Viral Videos - MarketingVOX - 0 views

www.marketingvox.com/soon-to-be-viral-videos-038571

video marketing

shared by Rob Laporte on 21 May 08 - Cached
  • YouTube's 'Buzz Targeting' Sells Ad Space on Soon-to-Be Viral Videos What is the difference between'algorithm' and 'alchemy'? Google has introduced "Buzz Targeting" on YouTube, a new way to wring ad dollars from the video site. Buzz Targeting highlights videos that are about to go viral amongst YouTube users. The algorithm examines videos being favorited and distributed across other sites, among other criteria, then gives advertisers the opportunity to advertise around them. Ads incorporated on the ground floor can then piggy-back the video's popularity. Movie studio Lionsgate was among the first beta testers for Buzz Targeting. The studio placed ads for The Forbidden Kingdom alongside 500 entertainment-related videos. While no figures on the campaign's success were presented, Danielle DePalma of Lionsgate said the program "allowed us to reach a very large, diverse audience." It remains unclear how Buzz Targeting incorporates factors like demographic or location-based criteria. And while the notion of algorithmically gauging a video's ascension into pop culture is comforting, some skepticism is warranted. At ad:tech New York last year, video blogger Kevin Nalty admitted to being uncertain why some videos go viral and others do not. The wisest course, he told audience members of a user-generated video panel, is to keep your cost of entry down. Nalty, known as "Nalts" on YouTube, produced over 500 videos before 2008.
Rob Laporte

Official Google Blog: Demographics now available in YouTube Insight - 0 views

googleblog.blogspot.com/...-now-available-in-youtube.html

roi planning video marketing

shared by Rob Laporte on 21 May 08 - Cached
  • Demographics now available in YouTube Insight 5/15/2008 08:05:00 AM Posted by Nick Jakobi, Product Manager, YouTubeWhen we first announced YouTube Insight, our free video analytics tool for YouTube, we were excited to see just how users, partners, and advertisers might creatively use information about the viewing trends of their videos. We've since learned that some users and partners are modifying their upload schedules based on when they know their audience is tuning in, and advertisers are studying geographic traffic patterns to assess the effectiveness of regional ad campaigns.Today we've added some new features to Insight. One is a new demographics tab that displays view count information broken down by age group (such as ages 18-24), gender, or a combination of the two, to help you get a better understanding of the makeup of your YouTube audience. We show you general information about your viewers in anonymous and aggregate form, based on the birth date and gender information that users share with us when they create YouTube accounts. This means that individual users can't be personally identified.Insight now also displays statistics based on the combined total views of all the videos you've uploaded. Just as you can explore the view counts and popularity of individual videos, with this feature you can see your account's total number of views, and your relative popularity on YouTube compared to other users, based on geographic location.As with Insight's other features, we hope this new information helps you learn how to create more compelling content that best engages the audiences you want to reach. You can find these new metrics under the "Demographics" tab within the Insight dashboard. Click on the "Insight" button under "Account > My Videos."
Rob Laporte

Nielsen Online Releases April 2008 U.S. Search Rankings [SearchEngineWatch] - 0 views

blog.searchenginewatch.com/...080520-101307

seo statistics

shared by Rob Laporte on 21 May 08 - Cached
  • May 20, 2008 Nielsen Online Releases April 2008 U.S. Search Rankings Nielsen Online has announced its April 2008 search share data for the U.S. Let's dive right into the numbers: Google - 62% market share, up 35.4% year-over-year Yahoo - 17.5% market share, down 3.4% year-over-year MSN/Live Search - 9.7% market share, up 30% year-over-year AOL - 4.3% market share, down 5.1% year-over-year Ask - 2.1 % market share, up 35.8% year-over-year Google saw an estimated 5.1 billion searches, while Yahoo saw 1.4 billion and MSN saw nearly 800 million.
Rob Laporte

Yahoo Makes Minor Updates to Sponsored Search [SearchEngineWatch] - 0 views

blog.searchenginewatch.com/...080520-090525

ppc

shared by Rob Laporte on 21 May 08 - Cached
  • May 20, 2008 Yahoo Makes Minor Updates to Sponsored Search In the midst of a proxy board fight, new negotiations with Microsoft, and a possible deal with Google, Yahoo has made updates to its sponsored search listings. In an announcement on the Yahoo! Search Marketing blog, Jeff Hecox said the changes wouldn't make "worldwide headlines" but they designed the changes to be more intuitive to users. Here's what to expect: • Names of objects (campaign, ad group, keyword, etc.) that are offline will be displayed with red text for easy recognition. • "Top Campaigns” and “Watched Campaigns” tables on the Dashboard page now include a “Status” column to help you identify if and why any campaigns are offline. • On the “Campaigns” page, there's a new “Status” column, the ability to filter by “Status” when using the Advanced Search function, and the “Campaign On/Off” button have been replaced with individual “Pause” and “Unpause” buttons. • On the Ads table On Ad Group pages, a “Status” column has been added and “Pause” and “Unpause” buttons have replaced “Campaign On/Off” button on the Ads table. • New status settings have been added on the Search page, under the Campaigns tab. • The ability to export (using the “Download” button) account information has been added to account-level Ad Group and Keyword pages, under the Campaigns tab. What do you think about the updates to Yahoo's Sponsored Search? Leave a comment!
Rob Laporte

Link Building 101 - Search Engine Watch Forums - 0 views

forums.searchenginewatch.com/showthread.php

link marketing

shared by Rob Laporte on 09 May 08 - Cached
  • Rob Laporte on 09 May 08
     
    A Great, comprehensive tutorial
Rob Laporte

Giving Links Away - Search Engine Watch - 0 views

searchenginewatch.com/showPage.html

link marketing

shared by Rob Laporte on 09 May 08 - Cached
  • Enter Siloing and PageRank Sculpting This is simply the activity of controlling what pages of your site share their link love. You do this by adding a "nofollow" attribute to any link that you don't want the search engines to give credit to. Take the example Matt Cutts gives. Maybe you have a friend who is a total underground, blackhat, do-no-good, evil-empire, anarchist spammer. You know he's bad to the bone. But you have a soft place in your heart for him and you want others to check out his site. All you have to do is add a nofollow attribute to the link. It would look like this: <a href="http://www.total-underground-blackhat-do-no-good-evil-empire-anarchist-spammer.com/" rel="nofollow">a blackhat spammer</a>. In this article, Joost de Valk, a Dutch SEO and Web developer, quotes Matt Cutts as saying, "There's no stigma to using nofollow, even on your own internal links; for Google, nofollowed links are dropped out of our link graph; we don't even use such links for discovery." Joost's article explains PageRank sculpting in more detail if you find this topic fascinating. His article also talks about "siloing." He points to an article on BruceClay.com that discussed this concept in a great amount of detail. Siloing is the idea of only linking out to other pages on your site and other outside resources that relate to that specific category or topic. So, if you had a cherry ice cream cone page, you would only link to resources discussing cherry ice cream cones. Information about chocolate ice cream cones and ice cream sundaes would either not be linked to or would be linked to using the nofollow tag like I showed you above. Controlling Link Flow Using Robots.txt Finally, there's more than one way to block link love. You can also add this information to your robots.txt file. This handy file goes in the root folder of your Web server and tells the search engines how to not spider and index all sorts of things.
Rob Laporte

301 several pages to one page? - Search Engine Watch Forums - 0 views

forums.searchenginewatch.com/showthread.php

seo

shared by Rob Laporte on 09 May 08 - Cached
  • Rob Laporte on 09 May 08
     
    301 several pages to one page? I have had good reults by using a 301 from one old, unimportant page with good SERP to a newer page. I have a number of old, unimportant pages and I am wondering if it would be a good strategy to redirect them all or a number of them. Example: old-what-are-widgets.html old-blue-widget.html old-red-widget.html Redirect to: what-are-widgets.html blue-widget.html red-widget.html or important-widget-page.html The single page is much more important than the group of pages. Would I be wasting value by having them point to the single page? Reply With Quote fspezia View Public Profile Send a private message to fspezia Visit fspezia's homepage! Find all posts by fspezia #2 Old 1 Day Ago AussieWebmaster's Avatar AussieWebmaster AussieWebmaster is offline Forums Editor, SearchEngineWatch Join Date: Jun 2004 Location: NYC Posts: 5,662 AussieWebmaster has much to be proud ofAussieWebmaster has much to be proud ofAussieWebmaster has much to be proud ofAussieWebmaster has much to be proud ofAussieWebmaster has much to be proud ofAussieWebmaster has much to be proud ofAussieWebmaster has much to be proud ofAussieWebmaster has much to be proud ofAussieWebmaster has much to be proud ofAussieWebmaster has much to be proud of Re: 301 several pages to one page? send them to the most appropriate pages... your rank will increase across the board and pass around... giving site lift and the individual pages for keywords Reply With Quote AussieWebmaster View Public Profile Send a private message to AussieWebmaster Visit AussieWebmaster's homepage! Find all posts by AussieWebmaster #3 Old 1 Day Ago fspezia fspezia is offline Member Join Date: Mar 2006 Location: www.salarymap.com Posts: 21 fspezia is on a distinguished road Re: 301 several pages to one page? In general I do redirect one page to one page but I do have a case where there are 8 pages (6 have PR4) that are obsolete, provide no value to
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